Ah summertime: days at the beach, sand beneath your toes, water lapping the shore and our thoughts turn to ...SharePoint. SharePoint?
This week kicked off our month long focus on all things SharePoint with some thoughts on its use in today's social enterprise, its capabilities (or lack thereof?) as a Web Content Management platform and some confusing nomenclature in the latest version.
Digital Marketing was still on our minds though, with some ideas on how to focus your content marketing and some examples of bad content to put out on social media.
Kick back, enjoy the sun and read on.
SharePoint's Moment in the Sun
Richard Paterson (@richcp): Intranets can take years to complete and very often never actually reach the stage of total completion; they are in a continuous state of evolution. With the advent of mobile access from an array of devices, deciding what features to deploy, and how, becomes even more challenging.
Tom Petrocelli (@tompetrocelli): In the world of Social Enterprise vendors, everyone wants to be a “platform.” Subsequently, it’s rare to hear an ISV talk about the platform it uses to create a social application other than its own. And yet, Microsoft SharePoint often comes up in discussions of all sorts of Social Enterprise applications. Several companies are using the sharing, collaboration and workflow capabilities of Microsoft SharePoint to provide the basic underpinnings of their social applications.
Barb Mosher Zinck (@bmosherzinck): It's here, the public preview of SharePoint 2013 and guess what? Microsoft has made some significant enhancements to its web content management capabilities. But is it enough? Is SharePoint really a serious WCM contender? That's our question for this discussion point. Here's what the experts said.
The Good and The Bad Content
Carla Johnson (@carlajohnson): “Knowing yourself is the beginning of wisdom.”
When companies venture into the content marketing world, many of the conversations center around the audience, the delivery and the metrics. All important and worthwhile topics, yet there’s another, more crucial element that needs to be the foundation of your content marketing efforts -- your story.
Virginia Backaitis: Have you seen the ill-advised tweets coming from the Olympians?
Ahava Leibtig (@ahaval): I had an interesting experience last week that made me rethink the rules of content strategy when it comes to business objectives. I wrote a wildly popular blog post that received double the traffic than one of my typical blog posts usually receives.
Most bloggers would be thrilled. And I was. The only problem? The blog post had nothing to do with my business or my typical blog topics. I “broke” my own rules, and yet I received double the traffic. So now, I need to ask myself: Are my rules right?
Gerry McGovern (@gerrymcgovern): Yahoo, which has traditionally been seen as a content company, has just hired Marissa Mayer, a product person to run it.
On the Web we want to do things. Content enables us to do these things. Increasingly, the value of content is measured in what it enables us to do.
Metadata -- So Helpful, So Maligned
Edward Smith (@damgeek): Metadata is important because it helps you and other DAM users find the right files (keywords), understand the content of the files you find (descriptions) and use those files correctly (rights management). That sounds great and all, but who is going to enter all that metadata?
The short answer is: hopefully someone else!
Henrik de Gyor (@hgg101): A version is defined as a particular form or variant of something. In the case of Digital Asset Management (DAM), versions apply to digital assets and their respective metadata. Without version control and history in DAM, errors during the editing process can turn into disasters.
Barry Schaeffer: With all things “cloud” all the rage these days, I think there are two major schools of thought and their associated narratives building around the cloud. At odds with each other, yet building simultaneously, these two narratives may give us pause when we consider what the cloud should mean for us and how we should approach it.
Peter Spier (@peter_spier): Personal, proprietary and payment card data is being routinely compromised to the tune of a Ponemon Institute estimated US$ 194 per lost record and average total breach cost of US$ 5.5 million by loss leading United States-based organizations. Yet for many headlines and statistics seem removed from daily operations in lieu of optimism that such events won’t hit home and legal, public relations safety nets.
Ramses Gallego (@ramsesgallego): Regardless of whether you are a Web designer, IT administrator or not-so-humble end user of the World Wide Web, the chances are that the new European Commission’s rules on cookies -- which became law in late May of this year -- will have changed your outlook on the Internet.
Ray Auge (@rotty3000): I’ve been fortunate in my career to see a drastic change in how Enterprise content management systems have evolved from the early, siloed document and web content management systems to the mission critical application platforms of today that distribute content across social media channels, web sites, email and mobile.
Corinne Schmid (@itzcorinne): Are credit agencies and financial institutions taking big data too far?
Imagine applying for a loan and the credit agency or financial institution requires your Facebook, Google+, Twitter, LinkedIn, WindowsLive or other social media account details to evaluate your application. It may seem unthinkable that your financial clout would be based on the credit worthiness of your friends, your social media behavior or even potentially your profile picture.
Get ready for next week's continuation of SharePointpalooza. There will be a mosh pit. Promise.