The topic of enterprise content management (ECM) on SharePoint is always a hot one, and the hype is ever-growing with the 2013 release. 

After all Microsoft is a Gartner MQ ECM Leader, so it must continue to innovate in this space to keep up with the other ECM leaders. At #spc12, I attended a session covering Microsoft’s efforts to increase their clout in ECM with SharePoint 2013. The presenters were Tejas Mehta, Microsoft Senior Product Marketing Manager, and Jim Masson, Group Product Manager -- Enterprise Content Management.

ECM in SharePoint 2010 vs SharePoint 2013

The session began with a quick recap of what Microsoft’s message was with the 2010 release and how that contrasts to the current message with 2013. In 2010, Microsoft really drove home the concept of combining traditional ECM capabilities with newer social capabilities on one platform. The impact of enterprise social was a major shift for Microsoft, and they drove that notion with much of the features in the 2010 Office/SharePoint products.

But we’re 3 years removed from that change, and most organizations are at the very least aware of enterprise social and looking at ways to invest in it. In 2013, the message with ECM is one of convergence and usability. This is in line with the greater Microsoft message about cleaner interfaces and better usability across all of their flagship products, which recently had brand new releases this year.

ECM in SharePoint: Create, Control, Protect

More specifically, the marketing team is selling the theme by highlighting 3 specific pillars, Create, Control and Protect.

Create: Content Creation & Access

The Create pillar is all about content creation and access. Microsoft is making it easier to find documents and e-mail together in SharePoint with unified views on team sites. For social, the newsfeeds are much more impactful for understanding how your colleagues are working with content that you’re interested in. The enterprise social features are much easier to use and they resemble the big social networks, as you can follow just about anything in SharePoint and even use mentions and hashtags, a la Twitter.

Control: Governance & Search Driven Experiences

The second pillar, Control, has a focus on a mixture of governance along with search driven user experiences. And although the oft-overused term of governance has been fairly played out, there were five specific things in the demo that showed how the product team is increasing value in this pillar.