Alan Pelz-Sharpe thinks it's time for EMC to get rid of Documentum.

The 451 Research Director has published a well-sourced six page paper making his case, and it’s a good one -- namely, that EMC and EMC IIG (the group that owns Documentum) make neither beautiful music nor buckets of cash working together.

In the paper. he writes:

At 451 Research, we believe it's time for EMC to divorce itself of IIG, a product division that never really fit into EMC as a whole, and has continued to disappoint CEO Joe Tucci. There are two very good companies here, the storage and cloud giant EMC, and the business application wannabe IIG, aka Documentum. Both groups are trying to do the right thing, but find themselves pulling in different directions."

I’m Not into You

If you look at EMC’s website, even as its content changes from time to time, Documentum, is rarely (if ever) mentioned. Instead, the headlines and images center around things like data protection, Hybrid Cloud, ITaaS and so on.

To be fair, this shouldn’t come as a big surprise. After all, as Pelz-Sharpe notes, IIG generates just 3 percent of EMC’s revenue.

I’m So (Not) into You

I spent more than eight years on my blog taunting EMC CEO and Chairman Joe Tucci to say the word “Documentum” in his public appearances. And while I doubt he ever read my blog, he may have actually said the word a few times. Once was when, during a press conference, I asked him why he wasn’t offloading Documentum since sales were flat or declining.

 EMC was a stranger to me before it bought Documentum and then, for a while, it became its wrecking ball. In fact, at EMC World 2009, we were even asked to stop calling Documentum, “Documentum”.

Most people still refer to IIG as Documentum, in spite of the fact that IIG has purchased companies that complement the technology. This is largely because most Documentum enthusiasts don’t identify with the “IIG” or EMC; so much so, in fact, that at EMC World their sessions are on different floors, they have different places to check in and have a party of their own.

Pelz-Sharpe, while talking about the EMC and Documentum’s internal cultures, pretty well pegs what’s happening externally too. He writes that:

The cultures of EMC and Documentum could not have been further apart, the former a hard-nosed, sales-oriented and successful East Coast firm, the latter a consultative, relatively laid back, West Coast Silicon luminary. Neither the business cultures, nor the sales approaches, of the firms ever gelled.”