The Singapore-based mobile content developer, Suvvo has just launched a new Content Management System that allows users to build dynamic mobile pages and sites for web-enabled mobile devices without programming knowledge, or complex integration processes.
On-The-Fly Mobile Websites
Users can build blogs and mcommerce sites, or manage content portals, all of which can be hosted and managed by Suvvo for free.
If something sounds too good to be true, it usually is, and the catch with this is that they will charge you an unspecified percentage of advertising revenue if you decide to go this route.
The suvvo.com platform -- Suvvo Content Adaptation Platform -- SCAP -- allows users to run their dynamic site by uploading a single media format, which is automatically transcoded on the fly. This is then adapted to the correct format and screen size based on the device you happen to be using, be it Blackberry, iPhone, standard Nokia or Samsung handset.
Managed through a simple graphical interface that supports bulk uploads and FTPs, there are no coding requirements. Using the real-time transcoding engine, users can upload text, images and video to the database driven content management system.
While users can use their own domain, the need to point their DNS to Suvvo servers.
Mobile Device Content Upload
While Suvvo CMS is a full database driven solution created and managed via a Web browser, there are plans in the pipeline to enable uploads from mobile devices. The content upload function is still fairly basic at the moment as users can only name and categorize the uploaded file.
In the future, if you run a mobile version of YouTube on Suvvo, for example, you will be able to allow site visitors to upload content directly from their mobile phones.
The roadmap speaks of an extension which, when released, will allow users to run a community driven mobile site. Note that there is no date for release of this function.
Charges Based on Ad Revenues
Remembering the adage that there’s no such thing as a free lunch, when you dig into the small print you find that there are charges.
While individuals and small site owners work on a revenue share basis, for the larger publishers there is a basic hosting free as well as a revenue share. The charge is based on expected traffic, predicted advertising revenues and the infrastructure needs of the given site.
That said, all users benefit from a number of features that should attract those that are serious about entering the mobile website market:
- On the fly coding for graphics and video
- Made to measure web pages and blogs
- Quick implementation of websites (although some will take up to 48 hours)
- Ability to create affiliate sites
- Easy call functionality
Declining Mobile Ad Revenues
In principal, the business model proposed by Suvvo seems a good one. However, it is still not clear how the current downturn is going to affect mobile advertising revenues, and as a result, whether this business model will work.
In this respect, a recent article in the Washington Post cited Yankee Group analyst Carl Howe as down-grading predictions of worldwide mobile display ad revenues to US$ 200 million from US $1 billion for 2009.
It also remains to be seen whether the transcoding function will produce the website quality that business clients are used to from more conventional Web Content Management Systems.