Sunnyvale, Calif.-based Good Technology, a mobile security solutions provider, has launched a new platform that it promises will simplify enterprise mobility management (EMM). Its newly launched Good Management Suite is a cross-platform solution that adds mobile application management, a secure browser and an enterprise-focused application store to its mobile device management (MDM) functionality.

According to Gartner, EMM suites consist of policy and configuration management tools and a management overlay for applications and content intended for mobile devices based on smartphone operating systems. They are an evolution from previous-generation MDM products that lacked application and content management.

Good Technology CMO Lynn Lucas told CMSWire the new platform is a response to market needs. Enterprises need more than a product to manage their mobile devices: They want a platform allows them to manage devices, mobilize content and enable the delivery of mobile applications.

Targeted at Mobile Newbies

Lucas said the new suite was designed for organizations just getting started with mobile business initiatives. The suite can be used along with other enterprise mobility management suites within its portfolio, providing users "access to a simple solution that expands" as their mobile initiatives evolve. It's priced at $3 per user, per month.

One common trap that many businesses fall into is embarking on mobile journeys with a standalone MDM technology, she said. While that may solve the initial problem, it fails to address future mobile needs.

This new platform allows companies to deploy new mobile capabilities at their own pace without business disruption, expensive rip-and-replacement of components or re-architecting mobile infrastructure, Lucas said.

Gartner named Good Technology a leader in its Magic Quadrant for Enterprise Mobility Management Suites for four consecutive years. Good "is a good fit for organizations bound by stringent data security regulations, and that require a strong PIM client and strong mobile application management," Gartner noted.

Integrating Technology

The new suite integrates technology from the company's $101 million acquisition of Columbia, Maryland-based MDM company BoxTone last year, Lucas said.

BoxTone strengthened Good's MDM capabilities and provides mobile service management, which enables administrators to monitor and manage the performance of the mobile environment, Gartner noted.

Good has ambitions to go public. But it apparently needs to improve its financial picture in advance of the initial public offering (IPO). Just last month the company, which had 799 employees at the end of September according to its most recent IPO filing with the Securities and Exchange Commission, let go at least 100 and perhaps as many as 140 employees, Cromwell Schubarth wrote in the Silicon Valley Business Journal. He added:

Good, along with a number of venture-backed startups in the past year, is under pressure to show a path to profitability before it launches the IPO it had been expected to do last year."

The company incorporated in July 1996 as RoamPage and changed its name to Visto Corporation in August 1997. In February 2009, Visto acquired Good Technology from Motorola and began doing business as Good Technology. In September 2012, Visto changed its name to Good Technology Corporation.