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With HTML5 technologies booming, enterprise app/data security platform provider Mobile Helix is stepping up the game. This week, the company announced Link, which it described as the “industry’s first pure HTML5 platform” for application development and delivery for mobile devices, desktops or laptops.

In addition to emphasizing standards-based HTML5 technology, the company said that Link is designed around data security instead of emphasizing the moving target of device security. The platform, which had been in trials with selected customers, currently supports iOS and Android devices, with support for Windows 8, Mac OSX and BlackBerry 10 expected sometime this year.

Cross-Platform Apps

HTML5-based apps can be utilized across platforms, and, while there might be some difference among available device features, developers can plan around those differences in their product design when they determine their target delivery devices. This device-independence model, long sought but rarely reached, is getting a new life because of HTML5.

With the Link platform, apps are deployed through browsers, the HTML5 apps are hosted on the Link Application Server, and the platform integrates with existing IT processes and infrastructure for distribution. The platform can be deployed on-premises, or in a hybrid environment with some components in the Cloud.

Mobile Helix CEO Seth Hallem said in a statement “the notion that fixed and mobile applications require different development, delivery and security solutions is fundamentally flawed.” He added that enterprises do not have the “time or budget to simply throw out years of investment in standards-based IT and take a completely new, and often proprietary, approach to mobility.”

Device-Independent Encryption

Instead, Hallem said, IT departments are looking for a unified approach to app development and porting, which still ensuring data protection. Mobile Helix points to the new platform’s “disruptive data security” features that ensure “sensitive corporate data is safe on any device.”

The company said its enterprise security model offers a solution that protects corporate data even when devices are jailbroken. It does this through a secure device-based container, device-independent AES-256 encryption of all data, and the Controller, a cloud-based system management console for users, devices, data and apps.