2014-20-August-Bull-Charge.jpgThe canned software era is over and the custom mobile app era is here. We know, it sounds like a bunch of marketing jive, but in reality, it’s pretty deep. Tomorrow’s enterprise applications will be mobile apps.

Think about your most common gateway to the web right now -- it’s probably not your PC. How many times a day do you use your phone for things other than making calls? And your tablet? We’d bet that you’re visiting apps a lot more often than you’re typing in URLs.

With the onset of the consumerization of IT, what you do in your personal life first, moves to the enterprise. It’s only a matter of time before the way you interact with where you do business, your workplace and its business partners will be via mobile apps too.

We've seen reports that the majority of enterprise apps will be mobile apps within a few years. This means it's not enough for every company to become a software business, they need to become a MOBILE software business,” said Al Sargent director, Pivotal CF (Pivotal Cloud Foundry) product marketing.

And though it’s a bit of an aside, think about all of the data these devices and the Internet of Things are putting out. Your location, what apps you hit, how your finger moves around the screen, what you tap and double tap on, how long you stay in an app ... and then consider Nest thermostats, your TV when you’re watching Netflix … Get the picture?

Mobile + Data Call for Enterprise Apps

While leading edge businesses have been using data exhaust to market to consumers for quite a while, they haven’t used anywhere near the amount of data that’s available.

Mobile is driving the explosion of data. Billions of connected devices are being produced, each with 10+ sensors. Data from these devices can provide unparalleled insight into customers,” said Nithin Rao, director, mobile product at Pivotal.

The client server and browser technologies that IT has used so successfully in the past weren't built for the mobile, big data era. Consider, if you will, something as simple as hitting an app like Open Table on your phone and discovering that it’s down for maintenance or being upgraded at that point. You’d delete it in short order. And the restaurants that depend on the app for business wouldn’t fare well either.

Unlike software of the past, mobile apps need to be always on and making use of not only old data and data exhaust but real time data as well.

A new platform, new development tools and new services are, and will be, required.