Right now at least half of you are laughing at the title of this article, the other half are just being polite. But give me a chance to explain how and where BlackBerry could be the Future King of Mobility.
We know the story: It wasn't so long ago that BlackBerry was the king of mobility that met several needs. It was a phone. It was an email machine. It simplified access to apps. By combining the phone, PDA and a good keyboard into one device, the BlackBerry was the original game changing smartphone for enterprises. The Crackberry was very real back in the day.
But this was over a decade ago. BlackBerry had its heyday as the definition of enterprise chic in the mid-2000s, then slowly faded away as Apple, Google and Samsung came out with superior app stores, music and user friendly devices. At this point, BlackBerries have lost the device fight and Apple, Android and Windows Mobile have emerged as champions.
During that time, it felt like BlackBerry/RIM passed up multiple opportunities to become a market leader. It didn't open up BlackBerry Enterprise Server-level security to other devices. It never developed a legitimate app development platform or app store. It couldn't create competitive devices quickly enough for the devices to be relevant. And it never became the secure cloud, even though mobile and cloud are two sides of the same coin from a technical and experiential perspective. Although BlackBerry Messenger has taken off in some countries, it quickly got eclipsed by WhatsApp.
The Security Card
But BlackBerry never relinquished one key key advantage -- security. As an example, nearly everyone got hit by Heartbleed in some way, since OpenSSL is a foundational technology on the Internet. Although many companies are embarrassed by their exposure to OpenSSL, the truth is that everyone was caught flat-footed.
Although BlackBerry had no direct threat to its own devices, BlackBerry was comfortable with announcing Heartbleed security updates to BlackBerry Messaging and mail services for Android and iOS. Although this is the Mother of All Security Breaches, this is just one in a long list of enterprise security challenges that it has had to face.
In comparison, Google is trying to handwave the problem away even though Android 4.1.1 (Jelly Bean) mobile devices are still prone to Heartbleed. It becomes more difficult to fix services and/or devices with security flaws when you have to first create a general fix, then work with phone manufacturers that have all forked their own operating systems.
And although Apple had no direct exposure to Heartbleed, it is ironic that BlackBerry had exposure to Heartbleed because BlackBerry opened up its services to Apple devices. If companies have to add security risks to put their applications on your operating system, is your operating system actually safer to use?
So, BlackBerry both knows how to design for security and to react to catastrophic problems. BlackBerry has actually gotten in trouble in the past for being too secure and not allowing governments to access BlackBerry-managed messages, which speaks to the level of security that BlackBerry can provide.
As a comparison, Samsung recently touted reaching the "highest level of security" on Galaxy devices. (Author's note: I own a Galaxy phone and love it. You will pry it from my cold, dead hands.) But what they have actually accomplished is a Common Criteria certification.