Google Sites gives users with little to no HTML knowledge a widely accessible vehicle for building websites. Today the popular platform was granted a timely boost with the addition of a mobile component for creating simplified landing pages.
The driving factor behind the addition should be pretty obvious, but in case you're just joining us (here on Earth), here's the company's official explanation:
A poor mobile web experience can negatively shape a consumer’s opinion of your brand or your company altogether. In a recent study, we found that 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone, and 40% go to a competitor’s.
Like an Old Friend
Google Sites users will find the new building templates fairly familiar. They are are pre-made and specifically targeted for cases such as e-commerce, local businesses, restaurants, lead generation, etc.
Landing pages can also integrate popular social accounts such as Facebook, Twitter, YouTube and LinkedIn, as well as feature the business phone number, directions, promotions, etc. Further, analytics on traffic to these mobile sites is offered.
Google says these mobile sites can be deployed within minutes. They're also totally free to use, so there's really no excuse not to jump on this train. Besides, according to Google, by the end of this year half of Americans will be accessing the web via smartphone. With a whopping 61 percent of consumers not likely to return to a mobile site after a bad experience, that's not a factoid to take lightly.
"Lots of people are buying on a smartphone, but what we're not seeing is lots of people have mobile-enabled websites making it easy for people to buy on their phone," said Ian Carrington, Google's mobile advertising sales director for northern and central Europe. "It's the biggest barrier today for m-commerce, and they are losing out to people who do have mobile-optimised websites. Only 17% of the businesses that we work with today have a mobile-optimised website."
Don't get left behind! Check it out here. Or, if you need more convincing, see Bob (he's adorable):