Want Facebook on your phone? Now, no matter your mobile brand of choice, you can have it.
Facebook for Every Phone
Facebook for Every Phone is a new mobile application designed to bring the social platform to all. The app works with 2,500 feature phones across cellular carriers worldwide, aiming to bring the social network to users that do not have the luxury of smartphones or computers.
Along with 20 international carriers, Facebook will offer free data access for up to 90 days. The Every Phone app is built with Java, but uses less data than other Java applications or an HTML5 mobile website, making the service more affordable. In the Western world it sounds less than exciting, but the move could very well increase the use Facebook across the globe.
The app will be available through m.facebook.com, or d.facebook.com/install directly from your mobile browser. It will also be available in the Getjar, Appia and Mobile Weaver web stores.
Fighting for Users
Though word on the street is Facebook's growth rate is slowing, it recently hit the 750 million mark. Considering the predicted number of mobile connects by the end of 2011 -- over six billion -- this looks like it could be a heavy push for more loyalty. It will also open up a world of targeted advertising previously unavailable.
It's a timely move, as Google continues to make headlines with the new Google+. eMarketer is predicting that Google’s display ad revenues will top US$ 1 billion for the first time in 2011. At the same time, Facebook’s share of U.S. online display ad revenues is predicted to rise to 17.7 percent in 2011, up from a 12.2 percent share last year. (Yahoo’s U.S. display market is expected to decline to 13.1 percent, down from 14.4 percent in 2010.)
We're not sure how the great mobile move will change these numbers, but one thing is for sure: it's going to be a great fight.
Check out Facebook's mobile app here.