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iOS Users Make 45% of Smartphone Ad Impressions, But What's Next From Apple?

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Newly annointed Sir Jony Ive says his current work will be his finest yet. Surely he's not talking about a minor refresh to the world's most popular smartphone (as far as ad clicks are concerned) according to the latest Adfonic survey?

Our Survey Says…

Adfonic's latest Global Mobile AdMetrics Report shows, based on analysis of its billions of clicks through its services, that Apple's iPhone is ahead of the pack when it comes to generating ad clicks. The iPhone is miles in the lead with 30% of all clicks, iPad second on 8%, iPod Touch third on 7% with Samsung's Galaxy S II in fourth on 3%.

Windows Phones, while not high on the list, gets a mention for consistently strong performance from its user base, with games and news feeds generating some six times more return that the average. By platform, iOS leads on 45% with Android second on 38% and RIM third with 7%. There are some sizeable regional differences, with iOS taking 52% share in Asia.

From this information, ad traffickers and marketers can better plan their campaigns and place their products accordingly. The report includes eCPM and CTR performance.

An Apple Tomorrow

While Apple will take some comfort from these and the other market statistics being published the company is fully focused on the upcoming launch of iOS 6 at WWDC with its new maps app, iPhone in the Fall and its long-rumored HDTV product.

Jony Ive took a brief break from that work to be knighted by The Queen yesterday in England, and gave an in-depth interview to the Telegraph newspaper in which, when asked about what his favorite product he has designed was, he replied.

“It’s a really tough one. A lot does seem to come back to the fact that what we’re working on now feels like the most important and the best work we’ve done, and so it would be what we’re working on right now, which of course I can’t tell you about.”

A rash of recent stories seem to suggest that the next iPhone screen will stretch to 4" diagonal, adding a couple of hundred extra pixels. and giving the screen a better widescreen aspect ratio. If it stays within the same size case as current iPhones then that's hardly a big stretch for this design guru.

Get That TV Tan

Which leads up back to Apple's HDTV product, fanciful prototypes from Apple partners showing an all-glass see-through unit, which might be controlled through user movement red by embedded sensors rather than a traditional remote. Or, perhaps, he means a future iPhone that is beyond what we consider a phone and more in the realm of Google's Glasses? 

Whatever Apple brings out, it will have to go some way to match LG's latest offering shown off today in Monaco, at an event during practice for the Formula One Grand Prix. Just 4mm thick, you can find out more about the technologies behind this sleek TV set here.

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LG's latest superthin TV will challenge Apple on the hardware front, but Apple will be miles ahead in content

We'll find out in the fullness of time, exactly what Apple has in mind, but for now Sir Jony should be back in the lab perfecting the next batch of Apple goodness for users to enjoy.

 
 
 
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