This week the mobile enterprise celebrates Cell Phone Courtesy month. So if you would kindly stop playing Angry Birds for just a moment, it would be very much appreciated. Thank you.
Put Down the Phone, Look Into My Eyes
Who better to raise awareness than the social dating community Zoosk? In a promotion for its new mobile dating app, the company asked singles about cell phone behavior. As it turns out, one's mobile behavior can influence how many dates you get -- one in three dates ends prematurely due to poor mobile etiquette. Clearly, this isn't a dating column (No, please tell me more about your Sharepoint deployment. It's fascinating!), but that doesn't mean that we can't infer some of the same lessons for the enterprise.
Zoosk's survey uncovered the top three mobile phone offenses when dating and something tells me that many of us have already done all three during the course of this article.
- Constantly glancing at a cell phone (86%)
- Sending a text message (76%)
- Taking a call (51%)
Of course being on a date is much different than being a board meeting, but the point is still the same. Casually glancing at your phone several times can give the impression that what you're currently doing -- eating dinner with a beautiful woman or snoozing through a PowerPoint presentation -- is boring you. Regardless of where you are, think of how your actions are being conveyed: It could get you another date or a big promotion!
More American Adults Make Online Phone Calls
Yesterday, Facebook announced that it was integrating Skype into its platform so that users could video chat with friends. The reviews are mixed, of course, but the Zuck may have done his homework.
A study by Pew Research Center’s Internet & American Life Project revealed that, on any given day, 5% of internet users are going online to place phone calls. A quarter of American adult Internet users (24%) have placed phone calls online, which amounts to 19% of all American adults. In 2007, only 8% of American adults had placed a call online.
Mobile Users Check Weather, Find Local Businesses
When we're not texting, playing games or making calls, a new study from Pew Research Center’s Project For Excellence in Journalism showed that we're gaining access to local news from our mobile phones. Nearly half of all American adults (47%) report that they get at least some local news and information on their cellphone or tablet computer.
From their mobile devices, users want practical and relevant news in real time: 42% of mobile device owners report getting weather updates on their phones or tablets; 37% say they get material about restaurants or other local businesses. Conversely, consumers are less likely to use their mobile devices for news about local traffic, public transportation, general news alerts or to obtain retail coupons or discounts.
As mobile continues to expand and evolve, it will be interesting to track the behaviors of its users. From mobile apps to advanced mobile functionality, it can hard to pinpoint exactly what makes mobile users swoon.