This week the mobile enterprise benefits from innovation designed to help consumers save time, while improving the way information is gathered by companies.

More Mobile Feedback

OpinionLab has made it easier for consumers to leave comments from their mobile devices. Whether they are connecting through a mobile site or by scanning a QR code, mobile users can share feedback directly with brands at anytime, from anywhere.

OpinionLab’s mobile feedback tools let smartphone users directly connect to a brand’s mobilized site via QR codes on product labels so they can share their opinions. As well, users can type in the company’s URL address into the Internet browser on their mobile devices and locate the OpinionLab [+] feedback symbol, which allows them to leave comments or questions.

Empowering consumers so that they can easily, and transparently offer feedback isn’t just rewarding for the consumer -- it also opens up new channels for businesses that help them better cater to their customers’ needs.

More Mobile Data Capture

ABBYY, a leading provider of document recognition, document capture, and linguistic technologies and services, has ushered in a new age of consumer convenience with its Mobile Data Capture Solution. The new solution, which ABBYY alluded to back March, lets camera-equipped mobile devices capture, process and share data.

Users can instantly extract information from virtually any source, including paper documents, license plates, restaurant menus, gas and water meters, street signs or packaging. Within two or three clicks, everything from forms, CMS or emails can be populated with the information scanned.

If you thought your smartphone was good at multi-tasking before, ABBY’s Mobile Data Capture Solution means that mobile devices can help consumers even more, by making it that much practical (and secure) to pay bills, bank and complete tax forms. For those within insurance, healthcare, banking and government sectors, this new application can help them reach clients and meet their needs.

More Mobile Advertising

Speaking of consumers and marketing, according to the latest projections by forecaster BIA/Kelsey, U.S. mobile ad spending is expected to increase to US$ 4 billion in 2015, up from just US$ 790 million in 2010. Targeted local advertising will drive much of this growth, accounting for US$ 2.8 billion, or 70 percent of total spend, compared to US$ 404 million, or 51 percent in 2011.

Such growth will impact how large and small marketers strategize, compelling them to advance campaign objectives by targeting parameters to the capabilities of the hardware -- like touch screen, camera, voice and location awareness functionality.