The future of mobile is unicorns, rainbows and rainbow-covered unicorns.
The Future of Mobile is Successful
Release after release; update after update;
iOS 3, iOS 4, iOS 5… Have you ever wondered what’s next? Where will my mobile phone be in the next 10 years? Of course you have. Thankfully, there are answers.
The folks at Business Insider asked a slew of experts to predict the future of mobile. What they found indicates that the future of mobile is everything. No, really.
From the CEO of Sprint to the founder of Foursquare to a host of other mobile entrepreneurs, all of them had great things to say about the future of mobile. Which shouldn’t surprise you, because their success is dependent on the future of mobile. It’s like asking a dentist if teeth will ever become obsolete. They’re not going to say no!
But I digress.
Though there wasn’t one specific aspect of mobile that all the experts agreed upon, the general consensus is that the future of mobile is full of enhancements. For example, Ted Morgan, co-founder of Skyhook Wireless, says that
location will become an integral part of all mobile experiences and that location usage data will revolutionize our understanding of human behavior."
While Peter Rojas, co-founder of Gdgt, co-founder of Engadget and Gizmodo thinks that
for most people the mobile web will be their primary — if not their only — way of experiencing the Internet."
The brilliant thing is none of them is incorrect. If mobile is everywhere and everything is mobile, the future of mobile is indeed location-based and a primary internet portal, as well as your credit card and car key. As long as there are mobile entrepreneurs to build us apps that do these things, regardless of whether they are widely used, mobile will embody them. In a sense, mobile is the ultimate “if you can dream it, it can become it” prophecy. Just one request: let’s dream up ways that mobile can improve, not complicate or clutter our lives.
Mobile Security Rains on Our Mobile Parade…again
Ahh, mobile security. It’s nice to know that no matter how dreamy the future of mobile may seem, we can always count on mobile security to rear its ugly little head. It’s such a Debbie Downer.
A new report shows a major disconnect between mobile security policies and employee behavior at organizations. McAfee teamed with Carnegie Mellon University to examine the current state of mobile security across 14 countries, covering 1,500 organizations, and found that, while 95% of organizations have policies in place for mobile devices, not even one out of three employees is aware of their company's mobile security policy.
As it turns out, the word “policy” is even up for debate. When it comes to mobile security, you might think that a policy would effectively outlines "do"s and "don’t"s, firewalls and risk management. Yet, you’d be wrong. Some companies have informal policies and some have a sentence addressing mobile security in their employee code of conduct. There is no consistency or expectation of consistency.
This would be fine if employees had restricted access or definitive guidelines for how to use mobile devices while at work. But the survey reveals that 64% of employees have free access to surf the Internet or download applications, in addition to keeping sensitive work-related information on these devices.
The researchers recommend that organizations get their act together and invest time to draft well-written policies, not only to outline more restrictions toward employee behavior, but that also define the kind of software that can or cannot be downloaded on the device, or which security features can be enabled.
- The Future of Digital Marketing: 8 Trends
- Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices
- 2014 Predictions: What Side of the Future Are You On?
- Oracle WebCenter Sites Review: Strengths, Weaknesses
- 7 Things Stew Leonard's Can Teach You About Your Customers
- Why Apple Needs Topsy in a $200 Million Way
- How Is Hadoop Like Teenage Sex? [Infographic]