Top Five Predictions for Enterprise MobilityIf there’s anything that the last year taught us, it’s that managing application management (MAM) has become a reality for a majority of IT departments. Whether it’s to support an increasingly BYOD (Bring Your Own Device) environment, or in an effort to remotely deploy, manage, update and wipe applications from company devices over-the-air, MAM is becoming essential to enterprise mobility.

The folks at AppCentral, known for its enterprise app storefront and management console, have outlined trends in enterprise mobility and the issues every company should consider when planning its enterprise app mobility strategy.  Ken Singer, CEO and co-founder of AppCentral, offers his predictions for IT around managing devices and work applications.

5 Ways Enterprise Mobility Will Shift in 2012

The era of the empowered employee has given way to the BYOD mentality that is being seen across the enterprise. And it’s only going to grow. As a result, the BYOD revolution will expand beyond iPhones and Androids to include more smartphone penetration from other providers. Singer says that “with diverse platforms and game changing providers, IT will need to shift policies and practices for the amplified BYOD-era.”

While IT is responsible for securing the enterprise, the different types of apps and diverse platforms are enough to make anyone insane. To make it easier to help department and employees effectively manage and deploy the correct apps, we’ll see more enterprise application storefronts emerge. Their presence will help streamline the security update process and increase efficiency overall.

Supporting Millennials

No doubt, it’s hard for IT departments to effectively support every device and operating systems. Yet, as Android devices and other platforms become more prevalent among users, Singer says that the enterprise will be forced to step up requirements for managing security for all types of devices, without locking down employee-owned devices. As we’ve previously reported, empowered employees, especially Millennials, demand the freedom to use their personal devices without personal data disruptions/deletions, and IT will be forced to manage this data without infringing on those expectations.

The BYOD revolution won’t just result in better mobile management policies, it will also give way to tablet fragmentation. Just as smartphones have become more diverse and run on a plethora of platforms and operating systems, so have tablets. It’s not just the iPad anymore. It’s the Kindle Fire, Android tablets and more. As a result, IT will need to determine the best strategies for securely managing these devices.

Last, but not least, companies are going to shift into using app stores and adopt mobile application management, which will allow IT to securely distribute, update, manage and wipe the specific company apps without disrupting personal information on the employee-owned device. According to Singer, mobile device management will become commoditized. Subsequently MDM vendors will try to add more MAM functionality to their services.