WorkLight Inc., an Enterprise 2.0 software company, announced the release of WorkLight Server support for Apple iPhone. The main benefit of this addition is allowing companies to securely do business using the popular mobile device.Businesses can now empower their customers and partners to use iPhone
to make purchases and track account and transaction activities. The same WorkLight services that have been available across desktop and web platforms are now available via mobile phones.
“Businesses are looking for innovative ways to engage customers and partners in the places they frequent online and extend the business reach beyond the portal,” said David Lavenda, VP of marketing and product strategy at WorkLight.
Mobile Industry’s Increasing Growth Gartner
has estimated that worldwide sales of mobile phones will reach 1.3 billion units be the end of 2008. Apple
has reported that over 1 million units of the latest release of iPhone 3G device were sold in the first few days it was made available.
JupiterResearch echoes that and adds that mobile social networking is growing as well, but the mobile phone technology is lagging behind
. However, cell phone manufacturers and telecommunication companies are starting to learn that cell phones are being used in many different ways: both in business and pleasure.
The new WorkLight
Server offering includes new security capabilities that specifically address Web 2.0 security risks. With the growing popularity of using consumer tools for business, security measures are becoming crucial in dealing with emergent security challenges. The new offering adds enhanced phishing prevention mechanisms, such as:
* Secure provisioning
* Personally-registered gadgets
* Enhanced secure login process
The iPhone platform support is the newest addition to more then ten other platforms supported by WorkLight. They include personalized homepages, social networks, RSS, social tagging, bookmarking, etc. Like many other companies
, WorkLight is in the business of bringing Web 2.0 to the enterprise.
While support for other mobile devices is not yet available, it is planned in a future release.