Project PlatypusUsing Project Platypus as a guide, presenter Petrula Vrontikis, led attendees through the critical elements needed in cultivating an environment ideal for creative groups needs. Project Platypus is the innovative initiative at Mattel, Inc. in which a dozen employees with various skill sets and backgrounds and from all levels of experience were given the task of conceiving and developing a completely new brand. The selected individuals were treated to outside speakers and the freedom of time to explore and create. The result? A renewed sense of value and the development of new brands. Now Mattel facilitates these type of projects three times a year.
Pyramid of Creative Groups NeedsCreating a safe environment is key in planning workshops geared toward helping the creative process. Setting simple guidelines that eliminate interruptions and enable a space where all ideas are supported, encouraged and guided towards success. The Pyramid of Creative Groups Needs outlines our needs, physiological and emotional.
How we feel about our environment can affect our creativity. Do we feel motivated or scared? Safe? Do we work best in a structured environment or in one that allows us freedom to explore, collaborate and move freely? Are we seen? heard? validated? All of these conditions may trigger our creativity or limit it. Working our way up to the tip of the pyramid, self-esteem is essential to the process. Not surprisingly, since we want to feel valued and reassured that the work we do is not in vain.