What if you could spot a trend before it is one? Curt Dalton wondered the same thing. With his Internet Time Machine, a search retrieval and analysis engine, companies can reverse the traditional process for finding relevant searches related to specific products and niche interests.
Trends: Supply v. Demand
Using popular search engines like Google, users can sift through millions of results for information relevant to their needs. But Google only shows the demand side of the query, not the supply. In other words, most traditional search engines show you what’s already being offered, not what is in need.
The Internet Time Machine (ITM) aims to help companies with great ideas get ahead of the curve. Aided by their own search engine, NowRelevant.com, which searches the last two weeks of a searched query, users looking for only the most recent information can spare themselves from having to mine through pages of search results.
Discovering Emerging Trends
Considered to be a discovery solution for emerging trends, ITM scours over 36 million key phrases from across the web every 24 hours. It looks specifically for what is being talked about, what is being advertised and what is being searched for, in relation to specified topics.
ITM creates a scorecard, which records queried nouns and pronouns phrases and time stamps them. ITM then searches the top search engines and compares the results against NowRelevant.com, using a proprietary algorithm to analyze the trend of these key phrases.
Premium access to ITM feature three services:
Recent Mentions -- Searches the most recent mentions of key phrases from the last 24 hours.
Figure 1. SEO Guru scans over 36 million keyword phrases, proper nouns and noun phrases used in search engines, blogs, newsgroups, mailing lists, etc. Using keyphrases generated by this tool for SEO purposes, users can optimized anchor texts, title tags, blog headlines, blog post titles, and article theming.
Potential Trends -- Searches potential trends from the last 24 hours, including key phrases being searched for on multiple search engines.
Figure 2. The tool harvests keywords and keyphrases that people are searching for on multiple search engines, which do not have enough supply with regards to content or PPC campaigns.
Core Trend Analysis -- Identifies new prodcut areas and niches that are developing worldwide by monitoring increases of search volumes over time in topics.
Figure 3. Using ITM's Core Trend Analysis, users can look for trends that people have continually searched for but there isn't enough results either from organic search or PPC.
Figure 4. Results of the Core Trend Analysis
Currently ITM serves more than 1500 customers, ranging from small internet marketers to small business developers. With two membership levels, customers can choose to pay US$ 27/month for access to the membership posts and videos only, while for US$ 100/month, users can have full access and can login to use all three ITM services. All customers receive full customer support.
Despite its sci-fi sounding name and clunky website and user interface, the Internet Time Machine is an interesting idea. Coupled with other social media monitoring tools, there is potential for companies, big and small, to benefit from its services in an effort to gain a larger, wider perspective on brands in the marketplace.
The Internet Time Machine is well ahead of the curve on its efforts to predict the future -- we can only wait and see whether there is in fact demand for what it's supplying.