Customers, customers, customers, customers, employees.
When you look at the spending on business technologies, that's roughly the emphasis that companies place on one side of the sales wall versus the other.
On one level, it makes sense. Customers spend the money and, as we've all heard, they're always right. Then again, there's nothing that can improve the customer experience more than employees who serve customers face-to-face, in customer service centers, or even behind the scenes in technical or management roles.
Remember that flight attendant who watched your screaming kid while you took a sanity break? How about that waiter who served a joke that lightened a miserable day? Or the bus driver who stopped where she wasn't supposed to because it was raining? Do we have the technological cart before the proverbial horse? Gartner Research Director Yvette Cameron thinks so.