I am not an objective writer about Social Media Week. I attended the first two years of this six-year-old worldwide event in New York City when it was free, largely grassroots and spread throughout the city.
The last two or three years, SMW has become inevitably more corporate, expensive, polished and streamlined, though many of the events are still free and available on a first come, first serve basis.
That being said, however, I wanted to share some thoughts. For instance, one of my favorite tools to chart conversations around social media is Crimson Hexagon, which quickly helped me create a “topic wave” of the major topics and when they peaked at the event. Most of the buzz around #SMWNYC happened last Wednesday and Thursday, Feb. 18 and 19.