HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

2014 Wish List ... from David Diamond

2014 Wish List ... from David DiamondMy wish for 2014 is that the value of creativity and inspiration will stop playing a supporting role to the pursuit of ROI and measureable goals. Ideas are the only reason a business exists. And while the people that come up with ideas most often might not have C-suite titles, they are often the most important people on payroll.

Let’s stop pretending that business is a numbers thing. Business is an ideas thing, and it’s time the ideas people were better appreciated and compensated for their intangible gifts — gifts that are not easily replaced, and gifts that cannot be taught in degree programs. — David Diamond, director of global marketing for Picturepark; author of DAM Survival Guide.

Title image by Amodiovalerio Verde (Flickr).

 
 
 
Useful article?
  Email It      

Tags: , , , ,
 
 

Resources

 

Featured Events  View All Events | Add Your Event | feed Events RSS