My wish for 2014 is that the value of creativity and inspiration will stop playing a supporting role to the pursuit of ROI and measureable goals. Ideas are the only reason a business exists. And while the people that come up with ideas most often might not have C-suite titles, they are often the most important people on payroll.
Let’s stop pretending that business is a numbers thing. Business is an ideas thing, and it’s time the ideas people were better appreciated and compensated for their intangible gifts -- gifts that are not easily replaced, and gifts that cannot be taught in degree programs. -- David Diamond, director of global marketing for Picturepark; author of DAM Survival Guide.
Title image by Amodiovalerio Verde (Flickr).