HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Latest Social Business News & Articles

Why You Should Keep an Eye on IBM and HootSuite

2014-20-May-Kevin-Zellmer-HootSuite.jpg.jpg

Cisco hopes to make a splash in the enterprise collaboration software suite with its integration with Jive. More than a splash, actually. It wants to take on Microsoft.

Microsoft responded by telling Cisco, in so many words, "to bring it on."

There's another big player in the space, though. We can't forget: IBM, which entered the picture with its HootSuite integration in December.

Syncplicity Challenge: Give Up Your PC and Mac for 30 Days

2014-26-May-mobile-workforce.jpg

Everyone’s talking about the Mobile First, Cloud First world. In fact, shortly after being named CEO of Microsoft, Satya Nadella announced that from here on out Microsoft would become a Mobile First, Cloud First company.

Want to bet how many people at Microsoft headquarters in Redmond, Wash. still spend most of their work time on PC’s?

Rather than count, let’s just say most.

That being said, we do know of a company that has challenged its employees to go Mobile Only for 30 days. And not only did the employees agree to try Syncplicity's Go Lite Challenge: They also achieved their goal.

Lithium CMO: Klout is a Game Changer for Brands

2014-26-May-Katy-Keim.jpg

Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know.

The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.

Whether the products will have the "disruptive" impact predicted by CEO Rob Tarkoff remains to be seen. Perhaps more important is how they reflect a maturing role of social networks in building relationships between companies, products and customers.

CMSWire interviewed Lithium CMO Katy Keim on the third and final day of the conference to get her perspective on the new products and other topics.

Post-Klout Lithium, New Native Ad Formats, More

NEWS BITES.jpg

What a busy week. There's Lithium's post-Klout products, a new video-oriented social platform, an SDK for adding video ads to apps, six new native ad formats and an update to Sencha's desktop-app-to-tablet-app framework.

Plus, Pipeliner CRM has re-launched, Vobi has launched a new communication service, an updated report looks at trust and personal data, Moxie buys Simplybox technology, and a dyslexia app is looking for crowdfunding.

Integrating Yammer with SharePoint 2013: Navigating the Options

2014-22-May-Directions.jpgIn 2012, Microsoft Office General Manager Jared Spataro told the audience at the SharePoint Conference that “Microsoft is all in on Yammer and SharePoint.” Spataro made it clear — Yammer would be the social collaboration tool of choice for SharePoint going forward.

Office 365 would be the first major beneficiary of Yammer integration, but SharePoint on-premises would see integration in future service pack releases. Microsoft would support SharePoint 2013’s out of the box social features for a period of time, but they would not be enhanced or developed further. This sent shock waves of confusion and concern throughout the SharePoint Community and has spurred heated discussion since.

The Catch-22 of Social ROI

Another year has passed and we are still trying to define the Return on Investment (ROI) for social tools in the enterprise. We are bombarded with stories of successful implementations but finding hard numbers that can be quickly applied to our own organization remains a challenge. The existence of failed efforts provides the holders of the money reasons to doubt the few numbers that can be pulled together.

Small Businesses Like New Technology But Don't Use It

dialphone.jpg

Social media, smartphones and tablets are top technology needs for SMBs, right? Well, actually, it would seem not. 

Yes, they are important, but not as important as desktops, landlines and laptops, according to Microsoft-sponsored Ipsos research. It shows that while small to medium size businesses (SMB) love technology, only 30 percent have adopted new kinds of technology, like cloud computing.

The comprehensive survey covers many of the IT buzz words making the rounds at the moment. To say it is an eye-opener would be an understatement. The study was carried out on behalf of Microsoft from April 29 to May 7 across 551 small business owners who were identified by Ipsos within a representative sample of 5,149 US adults over the age of 18.

CMSWire Tweet Jam: The Search for ROI #SocBizChat

Thumbnail image for 320x240_cmswire_tweetjam_logo.png

Establishing the return on investment (ROI) of any tech purchase is a challenge, but the challenge is amplified when looking at social tools. Clear cut formulas don't cut it.   What signs of progress should companies look for? And when should they expect to see these signs?

Join us tomorrow as we discuss these questions and more at our monthly Tweet Jam! 

How the Freemium Model Outflanks the ROI Question

2014-21-May-DJ.jpgNobody goes to the store (or these days, iTunes) specifically to buy an obnoxiously catchy pop song that they’ve never heard before. Chances are they’ve heard it for free somewhere first. No offense to Pandora and Spotify, but let’s call this the radio model. A song is played for free, the listener likes it, and only then makes a buying decision. This is actually a very good description of how and why enterprise social network licenses get purchased, and a telling factor in why social ROI is a fool’s game.

After all, you can’t measure the value of a pop song. It makes you happy, sure. And we all know you can work better, run faster and just in general be more successful when you’re happy … but good luck trying to prove any of that.

A Shift in Business Means a Shift in Notions of ROI

Social Business: 2014-20-May-Measurements.jpgThe Big Shift is indeed a big shift. Driven by complexity, competitive pressure and the end of the office building as the primary location of people and activity. The shift is primarily about three things: 1. Leadership 2. The new learning-collaborative paradigm of work and 3. Relationship with external parties — the ecosystem.

There’s a problem here, and it's not (only) one of culture or technology — it's one of profound impedance mismatch between old and new paradigms of business. That is to say it's like taking a Firewire connector and trying to plug it into a video cable. It doesn’t work, and finding an adaptor is pretty hard.

Cisco Simplifies Its Collaboration Suite

cone of silence.jpg

If you've worked in an office in the past 15 years, odds are you've used Cisco's desk phones, attended WebEx conference calls or watched colleagues over Cisco's TelePresence video service. Maybe you've also used Lync, Skype, Hangouts or some of the many others services to collaborate with others.

Now, Cisco claims you can choose all of the above thanks to a significant shift in the San Jose, Calif.-company's collaboration suite strategy. At its Cisco Live conference, the company introduced options to simplify its systems while cutting costs.

"We want to bring amazing collaboration capabilities to every room, every desk and every pocket," said Peter Ulander, vice president for marketing. He said the company did a good job of helping people connect through voice, video or data conferences, but all through three services that operated as separate businesses within Cisco.

The ROI for Collaboration is Fool's Gold

Social Business: The ROI for Collaboration is Fool's GoldROI implies that you put money in at X time and get more money out at Y time. But that is not how it works with collaboration because of three difficult problems. It is trying to solve these problems that has lead me to believe that the ROI for collaboration is fool’s gold.

So You Want to Host a Video Conference for 100?

Video conferencing has picked up steam as a key business tool, with users choosing between Microsoft's Skype and Lync, Google's Chromebox, Cisco's WebEx and others. Mountain View, Calif.-based Blue Jeans Network is now upping the ante, going from 25 simultaneous users for its cloud-based, multi-platform service to 100.

Social Media Apps for Marketing, Software Updates and More

NEWS BITES.jpg

And now, the news. Google improves Behavior Flow visualizations, Glip unveils a new messaging app for businesses, HipLogiq offers a social marketing app and a new survey looks at social media as a customer service channel.

Plus, Corveo updates its version for Sitecore and Acxiom acquires LiveRamp.

Got Social? Great: Now Manage the Risks

meeting PavelLSS.jpg

Power brings responsibility, and social media power means that companies have a responsibility to manage the accompanying risks and obligations. A new Forrester Wave report profiles the leading vendors for those tasks.

The Forrester Wave: Social Risk and Compliance Solutions, Q2 2014 report [fee charged] points to the growing number of ways that social media presents issues for organizations.

There's reputational and information security risks for every company, and companies in regulated fields, like financial services or healthcare, have regulatory and compliance matters that require not only monitoring and management but also archiving.

Practical Steps to Measuring Social ROI

Social collaboration and the use of enterprise social networks (ESN) have taken the business community by storm. In June of 2013, David Sacks, corporate vice president at Microsoft announced that Yammer had achieved over 8 million users worldwide. Pretty staggering numbers for just one of the many ESN providers in a crowded marketplace. With the IDC estimating the enterprise social market to reach $4.5 billion by 2016, many companies are adopting ESNs as integrated business tools.

The ROI Conundrum: Making the 'Impossible' Possible

For all the hype and enthusiasm about social collaboration and the rhetoric about the potential it has to bring about huge changes in the way an organization operates, it remains extraordinarily hard to find good examples of where a business can justify its investment in clear financial terms.

That’s not to say that there are no identifiable benefits in today's social collaboration success stories. But these are often anecdotal, tied to specific use cases and more indicative of the broader opportunity for the business, rather than necessarily demonstrating a return in financial terms. For early adopter organizations that already bought into the concept and are seeing evidence emerging in their own business context, this may not be a problem. But for the majority that are not trailblazers in this space — those just starting to look at whether social collaboration is a worthwhile investment opportunity — it's not surprising that they want real, tangible, evidential proof of its value.

The Unintentional Culture of Blame

The Unintentional Culture of BlameThe irony is so rich and textured that it would be a delight to behold if it were not for the pain we all must endure. For the last few years, the calls for "a culture of accountability" have been all the rage … and now the law of unintended consequences has come calling and is asking for its due.

How the Client Experience Defines the New ROI of Social Business

I remember when things were just getting started with Enterprise 2.0, then Social Business, how we were all trying to prove the business value of social technologies and even our very existence as 2.0 practitioners in the workplace. Do you remember how tough it was to justify yours to senior management? How things have changed since then ….

Fast forward to 2014, and while the conversation around measuring the business value of Social Business persists and is perhaps more relevant, the focus and intent of the questions have shifted. There is no longer a need to justify it, but rather an opportunity to evaluate the maturity of different initiatives as you progress on the Social Business journey. No one can deny the impact of social technologies at the workplace anymore — and that’s a good thing. We have finally moved on.

Hunting Unicorns: 5 Approaches to Measure Social Business ROI

2014-12-May-SocialROI-Unicorn.jpgWe face two major measurement problems when trying to measure the impacts of social business software: demanding stakeholders and intangible outputs. To grant project sponsorship, the C-Suite wants to see how you will measure return on investment (ROI). Meanwhile, from a human perspective we can inherently understand the value of engagement, dialog and innovation in the workplace, but it's very difficult to measure these intangibles in dollars and cents.

How do we begin to quantify the impacts of social business software on organizations or are we simply trying to chase a proverbial unicorn?