In 2011, social media marketing not only was a sum of its individual parts, but also a force to be reckoned with as far as social business initiatives were concerned. Let’s take a stroll down social media marketing lane, shall we?

You Graduated!

This year we spent some time walking you through the basics of social media marketing. In our 101 series, we learned about what goes into creating and managing a successful brand strategy, as well as the importance of collaborating, choosing the right platform and creating proactive policies. Hopefully you survived the final exam and have successfully crafted and implemented the strategy that works best for you and your customers.

Making Business Social

Social business became a prominent topic in 2011. Within the realms of social media marketing, it became clear that, if an organization isn’t inherently social in how it implements workflows, or how it shares information, social media marketing may not be as successful as it could be. Barb Mosher led us down the gravelly road to help us learn how to move from simply using social media tools to being a true social business. Fortunately, we put our words into action to crowdsource the answers in September's Social Business TweetJam.

A Marketing Makeover

Throughout the year, we reported on the many ways marketers are embracing social media and struggling to keep up with new and emerging technologies. All of this made it clear that marketing is not like it used to be. Deb Lavoy’s Reinvention of Marketing made it loud and clear that marketing is no longer about manipulating the customer; it’s about telling the customers’ story. As such, transparency has never been as important to a company’s brand as it is now.

What’s perhaps most interesting is that, when we look back the 2011 in terms of social media, we are probably less likely to remember it is as the year of Google+ or the Facebook timeline. While they obviously contributed to the landscape, it will be the way in which companies began to adapt and respond to a changing social culture that we remember.