This week in Google world the Internet giant signaled its satisfaction with Plus by trimming away some of the fat. That is, it started tossing the old social acquisitions that didn't lead anywhere. At the same time, Google users gained a records management perk, as well as a bit more of that whole infinite scrolling thing. 

Google Ditches Social Acquisition Slide, $200 Million Down the Chute

It seems Google has finally landed a social punch with the release of Plus, and as a result, is cleaning house. A company called Slide, which Google purchased just over a year ago, is today's victim. Built by PayPal co-founder Max Levchin, Slide was an early part of the Web's social evolution, helping users throw sheep on Facebook, play games and buy virtual goods. Saying goodbye sure is sad, but luckily the move won't have a massive impact. Some workers are expected to move to YouTube while the big names are all headed for the exit sign. 

The Slide site is currently offering a host of adorable diversions, which look like they could happily run as a spun-off social media business. The company had around 100 employees and ran Google over US$ 200 million to buy and retain the talent.

Hopefully those who do lose out will be able to create or join some interesting startups or early stage companies to spread the experience they picked up at Slide. At the same time, we can't help but wonder who's next in line for the guillotine. 

Gmail Gets Records Management with RecMan

RecMan for Gmail is the second in a suite of applications for users of Google Docs and offers, as you might expect, records management of emails that are coming through the Gmail domain.

With it comes a bunch of things that we like to see in records management applications, such as tiered file plans, retention schedules, disposition policies and legal holds, all accessible through a browser interface with centralized controls and access management.

Working with the Google’s Gmail architecture, RecMan says it has designed its records management application to comply with the six critical compliance needs outlined by the Association of Records Manages and Administers (ARMA).

RecMan for Gmail integrates with users’ Google Apps-based email accounts, and appears as a widget for users to gain access to and file their email messages. File plan policies and retention schedules are applied once the emails have been placed into the appropriate area.

The result is an application that can apply metatdata generation and management, in the case of Gmail, to email messages, which includes the ability to add, edit and index detailed metatdata of email messages and documents in the email.

The Adventures of the Google +1 Button and Google+

In the past, if you clicked a +1 button anywhere on the 'net, it would show up on your Google+ profile. Now, the button can match Faceook's Like button as any +1 will show up on the Google+ network. 

“Beginning today, we’re making it easy for Google+ users to share webpages with their circles, directly from the +1 button,” Google SVP of Social Vic Gundotra announced in a blog post. “Just +1 a page as usual and look for the new ‘Share on Google+’ option. From there you can comment, choose a circle and share.”


Infinite Scrolling

In yet another attempt to change up their search strategy, Google is trying out infinite scrolling. The new presentation gives a "show more results" option at the bottom of the search engine results page (SERP) that lets users see additional results without clicking over to a different page. You can already see this feature at work if you search for an image. 

Behold, a never-ending stream of lolcats: 

google_lolcats.jpg

Google is only experimenting with adding this feature to search results, but most users seem to be in favor of it. A

We wonder, though, -- along with all you marketers out there -- how the change might impact organic and paid search click-through rates. Loading additional pages gives an extra "above the fold" segment to work with and highlights the top search results on each page. This new model's influence on position success will certainly be unpredictable.