(Page 3 of 3)
Adam: We’re part of the Office division and we’re both continuing to build great tools for the enterprise. We’re in the early stages of figuring out the specific integrations but what we do know is that Microsoft is committed to maintaining Yammer’s freemium business model, pace of innovation, and viral distribution model. Plus, we get to keep our headquarters in San Francisco.
We want to leverage a lot of Microsoft’s assets, including Office, Lync, and Skype. Over time, we are going to figure out how to integrate Office in Yammer more. What that looks like in the future, we’re have to wait and see.
David: But the models are so far apart?
Adam: It’s true they’re not the same, but we have been impressed with Microsoft’s pace of innovation and look forward to growing with them.
David: So what you are saying is that you are asking Microsoft to accept your software philosophy?
Adam: We’re trying to drive behavioral change, but they were already starting to think along these lines. We can share our experience.
We originally launched Yammer in September of 2008, so we had about 4 years in the marketplace. Microsoft has decades of experience in this industry.
David: What are you learning from them?
Adam: We have a lot to learn from each other, but we have a good plan. There are more synergies than you would think, so I think we will be alright.
David: Well I will come back in a year and see how you are doing.
Editor's Note: To read the previous installments of this interview, read Thoughts on the Future of Collaboration From Yammer Co-founder Adam Pisoni and Yammer Co-Founder Adam Pisoni on Collaboration Roadblocks
About the Author
David Coleman has been an industry analyst and consultant focused on collaboration and social solutions for the last 25 years. He works with collaboration vendors to increase their visibility in the market, drive adoption more quickly and create desired revenues. For end-user organizations struggling with collaboration he helps increase the collaboration with clients and customers, determine the optimal tools and strategies, save millions while doing it, and it castís you almost nothing. See his latest blog at www.collaborate.com.
- Endangered Species: The Corporate Intranet
- Forget Intranets, Give Me an ESN
- Are These Vendors the Best at Social Media Monitoring?
- Multitasking? You're Killing Yourself for Nothing
- Think Digital Marketing Technology: Think ... Microsoft?
- Beware Red Herrings: Intranet vs. ESN is a Sham
- Microsoft's New BI Tool Plays Nice, Even With 3rd Party Vendors