With the imminent arrival of Social Media Week and speculation on how many will join the ranks of millionaires (or billionaires) in light of Facebook’s IPO, Social has been on a lot of people’s minds.
Our experts brought us back to school this week and offered some practical advice on how to capture the power of social software to create more agile, responsive and collaborative organizations. Some commonly held myths about Drupal were dispelled, we remembered the customer and got some practical, strategic advice on information architecture tools and things to remember when shopping for an Enterprise CMS.
School’s in session!
Back to School: Social Business 101
By Rob Howard (@robhoward): As new forms of social media proliferate and enterprises scramble to keep pace with their customers, social business is a force that cannot be ignored.
This year I expect we’ll see many more stories about how organizations are using social software to evolve how they run their businesses, communicate with customers and uncover incredible value.
As an industry recognized leader and innovator, we’ve seen some great success stories:
- Projected savings of over US$ 30 million for a large telecommunications company as it changes how it supports its customers.
- Identification of over US$ 100 million of new sales pipeline that was previously unidentified.
While impressive, these kinds of stories aren’t new. However, they are precisely the type of stories that get the c-suite even more excited about social business in 2012.
Oscar Berg (@oscarberg): Ask ten people what Social Business means to them, and you will come back with ten different answers. But if you look closer, you will soon find the common denominator: it’s about putting people back in business.
It is about getting the right work done in a better way by connecting people, helping them have valuable exchanges and build and maintain fruitful relationships. By bringing coworkers closer together to each other as well as to partners, customers and other stakeholders, your company can become [almost] as responsive, agile and innovative as it was when it consisted of only a handful of people.
#5. Reinventing the Collaborative Supply Chain
Supply chain is one of the most siloed processes in the enterprise. It is one of the 6 critical processes I have talked about in the past that has “collaborative leverage"
#6. Bring Your Own Device: The Changing Nature of Video Conferencing
It was not so long ago that we were looking at high-end video conferencing (called Teleconferencing) technologies that cost US$ 250K per room (and you need at least two rooms). But over the last 3 years video conferencing has started to change.
Martin White (@intranetfocus): The language we use defines our national identity and culture. In the UK most of the people living in Wales can speak English but under the 1993 Welsh Language Act all public-sector websites that contain information relevant to Wales have to be in English and Welsh. Certainly English is a very useful default language, and it is fairly easy to work with around 850 words. The other 1 million are just there to confuse everyone, including many native speakers.
Getting Down to Brass Tacks
Symon Garfield (@symon_garfield): In our last gripping installment we began to consider the business case for SharePoint and I introduced the ideas of the Left Brained and Right Brained business case. In this episode we’re taking the excitement to unprecedented heights as we analyze the costs of SharePoint.
- Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'
- Will BlackBerry Once Again be King of Mobility?
- The SharePoint Information Governance Problem
- Why Microsoft's Reign Will Continue
- It's Official: Forrester Says Campaign Marketing Is Dead
- Is Marketo the Next Acquisition Target?
- 3 Ways Social Media is Changing Online Content