Gamification and behavior management platform provider Badgeville has launched Badgeville Embed. Embed makes it easier for software developers to include the company's game and social mechanics within applications.
Badgeville is a strong proponent of the power of game mechanics to increase engagement, both internally and externally. They've determined that by using gamification, businesses can increase the adoption of software applications.
With this new product, Badgeville aims to help companies increase user engagement by 50 percent with the applications it offers within OEM Networks, a tool that offers a single interface to manage all engagement mechanics.
Badgeville Embed represents a huge milestone for both gamification and the traditional software industry as we know it,” says Kris Duggan, Badgeville’s CEO. “Now, product teams can incorporate proven engagement techniques right into the flow of their applications, driving desired user behaviors that maximizes customer value and boosts their renewal rates."
Features of Badgeville Embed
There are a variety of features that Badgeville Embed offers its users. They include:
- OEM Networks: As was mentioned, OEM Networks is a tool that allows companies to manage engagement mechanics over a single user interface.
- Robust enterprise security and access: With multiple user access levels, companies control who has access to and manages information in the Behavior Engine Admin Console.
- In-depth Behavior Insights: Through a compilation of behavior analytics and data, companies can learn how to improve their applications so that they appeal to customers and are more efficient.
- Robust Behavior Management: Users can easily and quickly create a custom coded, engagement program where they can manage and apply engagement mechanics.
Improving Engagement, One Step At a Time
In the few years since its 2010 founding, Badgeville has become a forerunner in gamification and behavior management and has improved web engagement for many companies.
In the past year, they've aimed to expand their service and add to their product list. In July they incorporated their gamification feature directly into social media sites like Facebook and Twitter, while in September they released a gamification platform for Drupal.
They've also recently released Social Mechanics, a SaaS product that makes aims to make web interactions between customers and companies more social.