Box sure has a lot of challenges on its hands, with competition from both established players and startups alike in the cloud storage space. But Box is expanding its horizons, with the launch of a new client for Windows Phone 7 and a collaboration with Qualcomm to possibly pre-load the app on millions of Android and Windows devices.
A Window Opens ...
The secret to cloud storage success is cross-platform compatibility. With the myriad of devices that enterprise users and consumers use, the key for a service to become sticky is to be available on different kinds of devices, such as notebooks, desktops, tablets and smartphones. Box already has a client for the iPhone, Android devices and Blackberry. Now Box is also available on Windows Phone 7.
With Box for Windows Phone, WP7 users can store files on their Box accounts and collaborate on these files with colleagues and online contacts. Aside from uploading an downloading files across WP7 and other platforms, Box also lets users share files and invite colleagues to view and comment on these files. The search function is likewise standard across mobile platforms.
Windows Phone Specials
The Windows version offers features unique to this mobile platform. For instance, Box lets users move, copy and delete files in batch. Also, the Windows Phone version lets users pin live tiles to the Start screen in typical Metro fashion. The Box tile shows updates from colleagues when they upload or comment on a file.
We designed our app to really take advantage of this platform’s unique characteristics and capabilities. You can pivot between files, updates and collaborators, start slideshows for images just like in the Pictures Hub and even pin Live Tiles to your Start screen to see when colleagues leave updates on Box."
Box wants to reach a wider audience among mobile device users and has partnered with Qualcomm to pre-load the software on select Android and Windows Phone devices. Qualcomm Snapdragon processors are reported to be running 370 million devices globally, and Box believes it can gain traction this way. As a benefit to users, the highest-tier Box OneCloud account will be free when pre-loaded with eligible Android and Windows smartphones.
Box for Windows Phone is available in various localization options, including English, German, French, Italian, Spanish, Brazilian, Portuguese, Japanese and Simplified and Traditional Chinese. Users can download it now from the Windows Phone Marketplace.