Just a few weeks after announcing their intent to revamp Delicious, AVOS investors Chad Hurley and Steve Chen have resurrected the social bookmarking site. Will Delicious rise up from the ashes and revitalize the social bookmarking scene?
It was only two weeks ago when the new Delicious owners announced they were planning to do a major revamp of the social networking site. Users might recall having been given an ultimatum a few days ago, with a notice to approve the porting of their user data to the new service or lose their bookmarks forever. Now, the new Delicious has been launched, with a massively redecorated user interface and the introduction of new social features.
Delicious' interface was never really that interesting, and it was the lack of eye candy that users found appealing. The simplicity made Delicious a bookmark-and-forget service, in which users simply clicked on a bookmarklet, entered their keyword tags, and saved for later use.
Delicious now comes with a "stacks" feature that lets users create playlists for websites
The new Delicious interface derives from this core philosophy, although the service now features a new ideal, which are "stacks" of content. In an interview with AllThingsD, Hurley explained that they implemented an idea that originated with YouTube: Playlists.
We're applying a new layer of ways for people to explore the information. Relating to YouTube terms, playlists were an underappreciated feature of the site, and we saw an opportunity to introduce that concept in a broader sense against all media."
Note that Hurley and Chen have previously had a success story in YouTube, a fledgling social video sharing site that Google bought in 2005 for $1.6 billion, and has skyrocketed in popularity since then. By applying the playlist concept to Delicious bookmarks, users get to create "stacks" of content that include related items. These can then be shared with Delicious contacts or published as a public stack.
Lists, Lists, More Lists
With stacks, users are encouraged to curate content for their friends and readers. This is in stark contrast to what Facebook is trying to do with its most recent interface change -- the dreaded ticker. Delicious focuses on user-shared and user-curated lists, rather than the system dictating what it thinks you might consider important.
Still, the new owners want the Delicious image and branding to remain the same. The basic functionality should remain the same, too: Users click a bookmarklet, add tags and save their bookmark. Even the old APIs should work with the new Delicious, so old apps and browser plugins will still have the same functionality.
However, AVOS says this launch is a beta, and they plan to integrate new features that will help improve the service, particularly with "more social features to come." If you're a fan of content curation and sharing, then Delicious is a service to watch.