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Digital Clarity Group Helps Us Navigate the Digital Disruption

Digital Clarity Group Helps Us Navigate the Digital DisruptionIf you know Gilbane, then you likely know who Scott Liewehr is as he was a senior analyst there. And if you know Liewehr, then you should also know he has kick started a new analyst group called Digital Clarity Group (DCG). The question is, do we really need another analyst firm? Take a look at DCG's team and mission and decide for yourself.

Just a Little Clarity to Find Your Way

Liewehr told me that the name of the firm implies quite a bit. Digital Clarity is about consumer and employee empowerment and supporting organizations as they proactively respond to this new mode of working.

As we are continually told and can clearly see, the world is changing around us. In order to survive and be successful, organizations have to change and embrace new methods of working and engaging with both customers and employees. Keep in mind, although technology is a critical element of this change, it should not be the primary focus.

And thus it's not the primary focus of DCG. According to Liewehr, DCG does not rally around supporting technology, but rather the practices that put that technology to use. But that doesn't mean technology isn't important to the firm as well — their focus is both on helping organizations make the transformation to a social business through processes and technology, but also on helping technology vendors understand how their products and solutions are used within these organizations.

The DCG Mission

Is to provide research driven advice that helps organizations adapt and thrive in this new environment. Note it's not about finding a way out — there is no getting out,

Consumers and knowledge workers alike are grabbing control of reigns and not letting go. The combination of the social web, open standards, the cloud, and ubiquitous mobility to name just a few, represent a field of dreams for empowered audiences to both collaborate and self-satisfy. For organizations, these represent an opportunity to transform, innovate, engage and develop loyal customers and employees like never before.”

The DCG Team

Liewehr refers to the team he assembled as "all-star", and there are a few names in here that you should know very well:


Tim Walters: Now a former Forrester Analyst, Walters is a DCG Partner and Principal Analyst. Walters told us that his move to DCG is in no way a reflection of his feelings towards Forrester — he believes that Forrester is still a top tier analyst firm. But the offer to join a firm that is small and agile enough to shift with the currents and has the mix of team players was just right for him.

Liewehr indicated that Walter's location (Germany) gives DCG a strong presence in Europe where demand is high for firms like DCG and that the credibility Walter built with Forrester were key reasons to bring him to DCG. Walters also serves as DCG's Director of Research (he has a PhD grounded in research) and he's looking forward to doing some groundbreaking research that will be free to the public (some of which will be vendor sponsored/licensed).

Robert Rose: Rose is Contributing Senior Analyst at DCG and Director of Marketing. That makes sense if you know who Rose is (he recently co-authored the book Managing Content Marketing). Although Rose is not 100% part of the firm, he will play a lead role in driving the research for Web Engagement and Experience Management research and the advisory themes.

Cathy McKnight: As Partner and Principal Analyst, McKnight comes from a background in employee engagement working for companies like IBM, Prescient Digital Media and Aon Hewitt. With the help of her PMP, McKnight is Director of Operations and is responsible for DCG's approach to consulting projects, as well as ownership of the project management framework.

Elise Segar: Segar is a DCG Partner and head of Client Services. She comes from the management consultant firm iFridge and has over 15 years experience in sales. Internally, Segar is Director of Sales and Client Relations.

As for Liewehr, he is CEO and Principal Analyst, as well as Director of Strategy and support for Business Development with Segar. With some funding under its belt, DCG also has a Board of Directors of which Liewehr is President.

Navigating the Disruption

DCG has identified several important trends that impact leaders today across four key themes: Innovative Change, Social Enterprise, Consumer Engagement — all facilitated with Adaptive Technology.


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