Jive may be one of the last enterprise social collaboration pure play vendors that hasn’t been acquired. That may very well free it to do what its competitors can’t — namely, to innovate and integrate without constraint because it isn’t locked in to anyone or anything.

The company is committed to helping its customers realize more engagement, more value and more results through its platform which is used by leading corporations such as EMC, Prudential, Thomson Reuters, T-Mobile and many others.

Yesterday the company, which Gartner has named to its Leaders Quadrant, unveiled its “Summer Cloud Release” which aims to drive productivity in the enterprise by providing “a more customized, enhanced, enterprise collaboration experience across all mobile devices.” The release leverages Cisco’s real time communication services like WebEx and Jabber.

Empowering Companies

What’s the big deal? This solution places the end-users front and center as opposed to competing products like Yammer/Microsoft, which will likely be content-centric (the integration with Office 365/SharePoint is happening now), Chatter/Salesforce, which is about the process, and IBM Connections, which includes task management among other things.

"Jive's Summer cloud release empowers companies to put their employees' work styles front and center — providing a more customized and personalized communication and collaboration experience," said Colleen Jansen, vice president of product marketing, Jive Software.

The release’s new personalization features aim to keep workers more active, informed and engaged which in turn can make them up to 15 percent more productive.

They include: