Facebook launched a Social Job Search App yesterday, positioning it as an altruistic move of sorts.

They say they want to be instrumental in putting the world back to work. 

The beginning of their announcement reads:

When it comes to economic growth, few issues are more important than matching qualified candidates with great jobs. In that spirit, we know that the power of social media -- the connections between friends, family and community -- can have an outsized impact on finding jobs."

How nice, I thought as I read that. Isn’t Facebook also the one site that job search coaches, career counselors and outplacement offices worldwide say that you should stay away from during your job search? The media, myself included, has been alerting jobseekers to clean up or to try to lock down their Facebook pages months before they start applying for work.

Headlines worldwide say things like: Could you pass a Facebook background check? I Flunked My Social Media Background Check Will You? The Curse of the Facebook Background Check … ad infinitum.

Facebook and jobseeking don’t go together is now the widely accepted line of thinking.

Professional Facebook?

So the question is, will this Facebook app be able to turn that truth around and eventually help Facebook make money? (To be clear, there is no charge for listing or applying for jobs via links from the site at the moment. Note: This is how nearly all job sites start at first.)

Facebook’s bet is an obvious yes. And their strategy to re-train a generation as to where they should go to look for work is a smart one. They’ve partnered with NACE (National Association of Colleges and Employers), which concerns itself with college seniors landing their first jobs, and the Department of Labor (whose local offices many visit when they file for their initial unemployment claims). Their other partnerships are with Monster, the granddaddy of online job sites which is expensive for employers to use when sites like Indeed.com and SimplyHired are free; and Branchout, which sits on top of Facebook’s platform.