Let’s say you want to share photos of a new product prototype, but only with your colleagues. One of your options is FoKo, a new photo sharing service for enterprises launching this week.
FoKo is a cloud-based service that allows employees to take and edit photos from their mobile devices and share them in a secure environment with colleagues, customers and partners. It’s free for users who register with a corporate email address and there is no limit to the number of shared photos or the number of users.
Apple and Android
Premium levels with administrative controls will launch within a few weeks and offer functions such as the ability to manage and delete content or suspend or remove users. Native apps are available for Apple and Android tablets and smartphones, with access to the camera functions.
The company, with offices in Ottawa, Ontario and San Francisco, was co-founded by Eric Sauve, a former vice president at NewsGator Technologies and CEO and founder of Tomoye Community Software, and ex-Tomoye application developer Colin McDonald. According to the FoKo website, the pair started the company because they "couldn’t find an easy way to share photos at work."
"We took great shots but would be forced to publish them in public spaces or send something unedited via email," and "using file sharing services took too many steps," they explain.
FoKo's mission is to bring "secure and easy photo sharing to people at work," and to enable those people to edit and annotate those images before sending them or comment on them after they’ve been posted.
The Simplicity Angle
A key question is what FoKo provides that existing services do not. There are many competitors in the mobile-based sharing and collaboration space, including Yammer, Tomfoolery’s Anchor and Box. Foko is clearly trying for the simplicity angle, but it’s an open question whether other services are all that complicated or if they offer additional features – more collaboration, for instance – that justifies a few extra clicks in a fast-moving company environment.