There are a number of surprising takeaways from a new Forrester Wave report that should force many collaboration vendors to think through their development strategies twice. Not least of these is that despite all the progress that has been made, many IT leaders are still questioning the feasibility of cloud-based collaboration tools.
Cloud-based Online Collaboration
The report, Forrester Wave: Cloud Strategies Of Online Collaboration Software Vendors, Q3 2012, is based on research compiled by TJ Keitt and is the result of surveys sent to 2,438 IT executives and technology decision-makers located in Canada, France, Germany, the UK and the US working in everything from SMBs to large enterprises.
It identified what Forrester describes as eight significant collaboration services providers — Box, Cisco Systems, Citrix Online, Google, IBM, Microsoft, salesforce.com, and Yammer — that were scored on over 38 criteria.
Today we will look at some of the issues that this evaluation raised, while tomorrow we will look at the five companies that made it into the Leader’s segment of the Wave.
Forrester Wave Online Collaboration: Vendors included in the Wave
Before looking at it in detail, there are three main takeaways from the study that put the entire body of research in perspective. They include:
1. Business Agility
To address business problems enterprises must partner with a number of external groups outside the firewall. Cloud-based collaboration tools can be delivered to both PCs and mobile devices and enables the free flow of information.
2. Cloud-based Collaboration Feasibility
Despite the massive strides in security and compliance and the fact that more than half plan to use online collaboration tools in the next two years, many IT leaders still don’t trust online services.
3. Vendors Reassure IT leaders
Following on from this, then, it makes sense that successful vendors in this space are those that can reassure businesses around these issues. Successful vendors in this space will be able to provide the flexibility enterprises require to achieve business goals.
Online Collaboration Appeals
While there is considerable competition in the online collaboration market, Forrester says that the rush to get products to the market is not vendors trying to one-up each other, but reflects a very real and expanded demand for products. More than half of enterprises survey said that they are or will be using SaaS collaboration technologies in the next two years. Business leaders believe SaaS offerings will offer them the following advantages:
Customers that are increasingly informed and empowered can force an enterprise to change its strategy to suit. Business leaders believe that they will be able to respond to this with technologies that enable easy information flow, and a space outside the firewall where the enterprise can collaborate effectively with clients.
Traditional on-premises software that depends on a three-to-five year refresh cycle prevents enterprises from changing and upgrading outdated software. Online services update themselves, a factor that was mentioned by 60% of those in the survey.
Seen as technology that supports workers outside the workplace and enables enterprises to connect workers using all and any device. Successful vendors offer a range of browser-based tools and apps, both native and HTML5, offering anywhere access.
Forrester Wave Online Collaboration: Perceived benefits
Enterprise IT Concerns
Online collaboration services vendors do not, in general, seek to offer all the functionality of an on-premises suite which typically consists of email, document workspaces, real-time technologies, and social tools. Most of the time, these vendors are trying to solve specific problems or scenarios by creating a collaboration hub. While IT professionals have shown considerable interest in these products, Forrester says they are also the subject of numerous queries and questions that include:
- Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices
- The Future of Digital Marketing: 8 Trends
- 2014 Predictions: What Side of the Future Are You On?
- Oracle WebCenter Sites Review: Strengths, Weaknesses
- Why Apple Needs Topsy in a $200 Million Way
- 'Have it Your Way' SharePoint: Two Paths, Many Options
- Ignoring the Cloud Costs Money, Ignoring Big Data Could Cost You Your Business