If traditional intranets are killing your company, what can revive it?


In Why Traditional Intranets Are Killing Your Company, I explained that traditional communication and collaboration tools often hinder high performance, rather than help give it a boost.

In particular, conventional intranets don’t allow employees to easily collaborate with others to create and deliver quality work, or to share their knowledge with others. Let’s examine how a social intranet can do both -- seamlessly -- to boost employee performance.

Think about it: Here’s what people probably do in your organization:

  • Develop and launch products
  • Develop campaigns
  • Update websites
  • Plan events
  • Create client presentations
  • Write sales proposals
  • Manage client projects
  • Resolve customer issues

And, here’s how they do it -- most likely with one or more of the following tools:

  • Email
  • Phone calls
  • Conference rooms
  • Web meetings
  • Chat messaging
  • Wikis
  • Microsoft Office
  • Google Docs
  • Microsoft SharePoint
  • Dropbox
  • Box
  • Basecamp
  • CRM
  • ERP

So many tools (ugh!) and unfortunately, they are typically all disconnected. You can’t keep track of actions needed or decisions made across them all. And, in a few weeks, you'll have no idea of the context of the work done. And don't even think about using them on a mobile device -- it’s not an option.

The Seamlessly Social Intranet

To address obstacles to high performance, including a lack of collaboration and ability to share, you need the power of social business. Keep in mind, social doesn’t mean a stack of software tools. Instead, it is a way of doing business that offers a seamless flow of information, context and activity across different applications and business activities.

A social intranet accomplishes all of that. It is used from within your most common tools, such as MS Office, SharePoint, Lync, Google Docs, Google Drive, Box, Salesforce.com, etc. It consolidates -- within a single, searchable area -- all the actions assigned, decisions made and the conversation threads and activity streams happening across those tools. And, it delivers all of this in the context of a specific process to mobile devices such as smartphones and tablets. In short, a social intranet becomes the hub and the system of record for collaboration.