If you’ve been following the fortunes of SharePoint, or ever searched for a SharePoint alternative for enterprise collaboration and document management, you’ve probably come across UK-based huddle. In the coming months you’re likely to see more of it following the successful completion of Series C funding worth US$ 24 million.

The money, according to the company, will be used to expand its global presence, which is already considerable with 100,000 organizations worldwide using Huddle to securely store, discover, share and collaborate on content in the cloud, on any device, with teams inside and outside the firewall.

Huddle’s Enterprise Software

At least that’s what Huddle is saying, and there is no reason to doubt that, considering its rapid development as an enterprise collaboration player in the six years since its creation in London in 2006.

Since then, it has managed to raise US$ 40 million in funding, established a US base in San Francisco and opened an office in New York as of last month. Its products are also present in  some of the biggest Fortune 500 companies operating at the moment.

This time, Huddle says, the financing, which was led by Jafco Ventures along with existing investors, is to drive the transformation of the enterprise CMS market and social software markets as well as continue to grow its business.

The “growing the business” part is obvious enough, but transforming the enterprise CMS market is another thing altogether.

Enterprise CMS, Social Media

This could be dismissed as bravado, if it wasn’t for the fact that the market is clearly undergoing considerable change already, and Huddle is one of a number of companies that are responding quickly to that change by "socializing" enterprise CMS.

In short, this involves the development of social enterprise CMS where users react and collaborate on content that has been stuffed into silos. In legacy systems, this content often just lurks in the shadows until it it’s finally deleted.

With social enterprise CMSes, it becomes an active element of the enterprise, is acted upon and developed by users and ultimately adds value to the enterprise.

Huddle has been developing this as part of its core product strategy since its first product launch. Its intelligent collaboration platform opens up content silos across the global enterprise ecosystem, enabling workers to share, discover and work on content wherever, whenever and with whomever they need to; content becomes active, not passive.

In today’s knowledge economy, the most successful companies are those that make the best use of information. Yet traditional ECM systems are failing to support the new ways in which people are now sharing information and working together. These systems were designed for content storage, not collaboration; for servers – not for the cloud,” said Alastair Mitchell, co-founder and CEO, Huddle.

And that’s one of the keys to the market at the moment; the bigger vendors and products are finding it difficult to respond to the "socialization" of IT and relative newcomers such as Huddle are stepping in to fill the gaps.

In the coming months, we expect to hear a lot more from Huddle, but, in the meantime, if you want to know more about the product itself, we took a deeper look at it last year and like it..