In December, IBM finally released one of the missing pieces of its SmartCloud social business platform in the shape of SmartCloud Docs on the public cloud. There was quite a bit of excitement, as it appeared that IBM had entered the cloud-based productivity suite market. But as Ed Brill, Director of Product Management for IBM Social Business, told us, this wasn't really the case.

When you think of the cloud and productivity suite space you think more often than not, of Google Apps, Office or even Office 365, but not IBM. However, while the word "Docs" features prominently in the name of the new product, and while it does indeed facilitate the creation and editing of docs, that's not what it’s all about.

In fact, the release of Docs is the addition of a missing element to the SmartCloud platform, but it is not an end in itself. With its release, Brill said, IBM closed a gap in its social business platform.

Productivity vs. Enterprise Collaboration

And that's what all of this is about -- SmartCloud Docs is not about productivity suites, but about social business. While the difference between the two is not always clear, Brill says the focus on productivity suites is on document and content creation, while here it’s about sharing and collaborating on that content.

What we aimed to do here was to create a social document in a browser that could be integrated with the rest of our portfolio," said Brill.

So, it does do many of the things that other productivity suites can do, but that is not the focus. It has word processing, spreadsheet and presentation tools, but rather than just focusing on their abilities in these areas, IBM focused on enabling functions like real-time concurrent editing, presence awareness and document sharing.

But while many applications can do that, the sharing element is core here:

When you create a documents in SmartCloud Docs, it’s instantly sharable with your communities, with your teams, with your activities… you can monitor and work on new versions and comments… it becomes part of the entire social fabric of enterprise processes."

In fact, Brill says it was never really designed to compete with the likes of Office. Instead, while he says he is confident about the abilities of SmartCloud Docs around word processing, presentations and document creating, these abilities are only there to provide users with the things that they need on a daily basis.

Not that IBM doesn't have a background that could have provided it with those capabilities from Lotus Smart Suite or Lotus 123, but the objective was only to provide the necessary capabilities and then focus on the collaboration capabilities.