What's in a design? Surely, some would say everything. After all, Facebook's layout and features have redefined communications across our personal lives, and enterprise solutions are currently trying to play catch-up. If you're looking for a place to start, Moxie Software highlights what business users want most in this infographic:
Moxie grabbed the information from a study conducted by Usability Resources Inc. The company collected feedback from online community managers of medium to large enterprises in order to form renewed understanding of their needs and perspectives in driving the adoption of enterprise social software.
The key findings reveal that users want:
- Design that provides easy transition from popular networks and allows for the creation of rich profiles
- A robust content search tool, and the ability to find information through people and groups
- A powerful recommendation engine
- A platform for ideation
It's About the People
In other words, most say that a people-centric enterprise is the way to go. Companies such as Salesforce.com are well known for following this course with a great amount of success. Said Marc Benioff, Salesforce's CEO:
We need to transform the business conversation the same way Facebook has changed the consumer conversation. Market shifts happen in real time, deals are won and lost in real time, and data changes in real time. Yet the software we use to run our enterprises is in anything but real time. We need tools that work smarter, make better use of new technology (like the mobile devices in everyone’s hands), and fully leverage the opportunities of the Internet.
But then you have giants like Oracle, who seem to be taking a different approach. At this year's OpenWorld conference in San Francisco, CEO Larry Ellison introduced the Oracle Social Network-- an obvious departure from the Facebook Imperative.
Do you think a platform that can check off three of the four requirements highlighted above can still see success? Could this be the beginning of a shift in design, or do we still have a long way to go with Mark Zuckerberg's vision? Let me know what you think in the comments below.