Jive is out with the fall release of its flagship enterprise social software, as well as a cloud-based version of its customer community platform.
Jive's Universal App for iPad, with new features from the company's fall update
Both are being introduced at the JiveWorld13 conference this week in Las Vegas. The updated Jive, available early next month, offers a variety of new features. These include expanded user profiles to help with finding experts inside a company through autosuggestions and a “360-degree view” of employees’ connections and experience.
There are also enhanced Impact Metrics with real-time feedback on who’s reading a posting or announcement, new real-time messaging, a social task system that integrates the company’s task management tool Producteev, bi-directional integration with Google Drive, and a Universal App that brings the new features to iPad and iPhone.
JiveX, available early next year, is the name of the cloud-based customer community platform from Jive Software. Features that add to those in the on-site version include integration with Facebook and Twitter so that social conversations can be brought into the community, as well as integration with CRM and marketing automation systems.
The CRM and marketing automation integration is designed to help community managers pass on community comments and activity so participating users can possibly become sales opportunities or brand advocates, as well as helping to provide data for the design of segmented campaigns.
The company's new cloud-based community software, JiveX
JiveX’s analytics can be rendered through pointing-and-clicking, and, through the use of natural language processing. They’re intended to provide sentiment analysis for identifying influencers and trends.
Personal analytics allow users, as well as administrators, to understand how influential their posts are and how they can become more influential. This is part of Jive’s emphasis on raising the visibility of what it describes as "customer heroes,” who not only serve as brand advocates, but also can lower the support needed by offering answers to questions by community members. The beefed-up search capabilities are also designed to support these customer champs.
An early leader in enterprise social software, Jive is trying to keep at the top of the pack. In July, it was named a Leader in a Forrester Wave report on Social Depth platforms, which is that industry research firm’s name for social community software. Initially known for internally oriented social software, Jive has been focusing in recent months on how it can help marketers.
Last month, a Gartner Magic Quadrant report on Workplace Social Software also put Jive into its Leader quadrant, and noted that the relatively small company has developed a partnership program that includes the likes of Accenture and Logica.
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