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the Free CMSWire NewsletterWhile it was possibly unlucky for some in the cloud that 2012 was a leap year, for our feature writers it was a boon. They took full advantage of the extra day to share their insights on what social business means for corporate America, approaches enterprises can take to transform into social businesses and looked at the technology that drives the evolution.
Our experts also reviewed the potential of DAM-API integration, looked further into big data, examined the commodification of content and shared practical steps to making your taxonomy more intuitive. Read on to learn more and to get a sneak peek of next week's features.
Social Business has a Posse
Social Business is About Conversations
John Newton @johnnewton: For so many years, the round trip of information between company and customer has been an arduous process of exchanges from designer, to engineer, to manufacturer, to marketer, to sales person, to customer, to market research and back to the designer.
Each step in this process was fraught with Chinese whispers that corrupted the intended message. This wasn't so much a conversation, more a rickety chain of ideas.
Social Business is About Conversations: The Social Technology Landscape
John Newton @johnnewton: As mentioned in yesterday's article, there are two critical considerations for businesses trying to transform into social businesses. We already looked at the business processes that can act as the foundation of a social business. With this article we will explore the technology that drives the change.
Some form of social in a given application is becoming commonplace. But just because you add a social feature to your ERP application doesn't mean that you have transformed into a social business. Recognizing who is participating, whether they are inside or outside the organization, inside or outside the firewall, and what role they play in the business and various business processes, should indicate what type of technology could be used.
Top 3 Considerations for Deploying Social Technology in the Enterprise
Rich Blank @pmpinsights: While we might expect social within the enterprise to be easy as Facebook or Twitter, it’s not. Deploying social technology within the enterprise is a journey filled with organizational hurdles that include compliance, security, culture change, executive sponsorship, budget and integration challenges to name just a few. In some organizations, this social journey begins when the business wants to embrace social before corporate IT is ready.
Getting Started with Social Business: Making Proper Investments
Hyoun Park @hyounpark_AG: In last week’s Social Business blog, I wrote about building the culture for Social Business. For companies to successfully become social businesses, they must implement core processes and gain organizational buy-in dedicated to supporting knowledge transfer. However, culture is not enough in and of itself. To optimize Social Business, companies must also use the proper tools associated with high value collaboration.
Going Social: Lessons From a Manila Envelope
Heather Gossard @newsgator: Remember the manila envelope with the column grid on the front, filled with names (most crossed off), as a way of circulating inter-office information? When that envelope hit your desk you opened it, read the note inside, signed or took what you needed from the envelope, tied it back up, crossed your name off the grid, and passed it to the next person on the list. That was before email. It was simple. We all knew what to do with the envelope. It was every organization’s cultural legacy. But it had real limitations.
How Facebook is Destabilizing the Foundations of Corporate America
Eran Gefen @fanganger: Impressions from a Social Media Week that shook up New York.
So what are your plans for this week?" my father shouted over the phone, at decibels only parents on trans-Atlantic calls are capable of attaining.
"I have a convention this week. It’s Social Media Week."
"Where is it taking place?"
"At hundreds of venues worldwide."
"What do you mean?" he said in surprise.
"Really. Just here in New York there are dozens of venues. We are also planning an event, for 200 people."
"Wow!" My dad sounded impressed. "They invited you to present? That’s great!"
"Well, not exactly. Anybody can organize an event and publicize it on the website."
"What do you mean – anybody? Who is managing it?"
At this point, I realized that Social Media Week is apparently something quite unique. For three years, 60,000 people in 21 cities around the world (with New York taking center stage) assemble for a week of meetings addressing the topic of social media and its impact on humanity in the fields of culture, business, the media, economic and politics.
Social Business 101: Framing Your Strategy
Rob Howard @robhoward: In my previous article, I shared the first five tips and recommendations for getting started with social business:
- Social is the new normal
- Target the social ecosystem
- Social isn’t a destination
- Facebook, Twitter and other social media
- Strategy, not technology
As promised from the last article, I have compiled five additional recommendations to help those looking to integrate social into their existing business.
The Hub of Enterprise 2.0: The Social Intranet
Toby Ward @tobyward: Enterprise 2.0 was once a trendy designation, a moniker for corporate social media use that has been in decline in the past 18 months. Such is the way of popular and acceptable nomenclature; trend setters, mavens and gurus generate and push buzz words to the background while elevating new ones to the public discourse.
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