Mobile technologies are an essential part of business today. Although at times they can be disruptive, they have become key transformation tenets in and around social businesses.
Close to 90 percent of the world population has mobile phones. Mobile devices are both consumers and producers of big data. They are responsible for a growing portion of big data information: generating GPS signals, photos, videos, Web clicks, text chats and so on.
Mobile devices are also becoming the most popular consumers of big data information. In the world of mobile, consumers can take advantage of, when and where they pay for goods and services. In response to this trend, small businesses are offering mobile-based payment options to their customers; a small business can not only accept credit card transactions via device applications, but they are also capturing valuable product feedback via integrated social content capabilities.
Bringing Mobile to Business
A mobile enterprise requires software that brings collaboration capabilities into enterprise content while allowing customers, employees and partners to use mobile devices and tablets to work with that content. Businesses are increasingly interested in making sure this content is available, managed, protected and incorporated into their business systems as well as discoverable for further analysis.
In order to stay alive and thrive, your business must respond to the needs of consumers and employees by delivering a mobile user experience similar to experiences on consumer web applications and social collaboration tools.
On-the-go employees require the use of mobile devices and tablets to access enterprise content from any location, anytime. Work is no longer where you go, it is what you do, and the ability for you to embrace this can have a positive impact on your business.
Mobile experiences make it easy to blur work life and home life — you can work at home, at a physical office, at the airport or the local coffee shop. The freedom to work in multiple environments is not only liberating for workers, but it can help them drive new ideas, resulting in a re-commitment to their work.
The ability to work in more interactive environments drives innovation and boosts productivity, extending the reach of content further than before. This mobile approach to business feeds organizational efficiency.
The excitement generated around the convergence of social, local and mobile technologies has given rise to a new class of applications. The pace of deployment and utilization of these SoLoMo applications is unprecedented; new applications are regularly being adopted by thousands or even millions of new users in a matter of week or months, not years or decades.
This represents both challenges and opportunities for businesses and solution providers. In order to compete, businesses today must be more agile, adaptive and aggressive. They must also be continuous learners and innovators.
Finding and capturing the value of mobile for your business is the challenge, but more importantly, new opportunity exists in your ability to transform your business with more engaging content creation and consumption mediums.
Value Without Four Walls
Social business applications frequently depend on the proliferation of smart phones and tablets to realize and/or deliver value. A more effective workforce requires solutions that connect employees to content anywhere, anytime.
Businesses that build around mobile technologies are more responsive and over time perform better than the competition. To get closer to its customers and boost business results, organizations are designing solutions for a mobile experience first then moving the experience to a desktop, making work more convenient and accessible for on-the-go employees and removing barriers to worker effectiveness.
Ultimately, the business value of mobile technologies lie in the ability of on-the-go employees to capture content (digital photos or videos in the context of an insurance claim for example), share that content with each other by activating and socializing it, analyzing that content and applying the appropriate controls throughout its lifecycle.
Delivering on this promise, content is not only presented in the context of a business problem, but it is also governed appropriately. The location and social capabilities of mobile devices adds additional insight and timely inclusion of information, providing business with better customer service and internal productivity.
An organization's ability to address use cases such as claims, expense reports and forms processing just got better. In other words, effective management of content from mobile technologies makes for good business and smarter business outcomes.
Title image courtesy of Realinemedia (Shutterstock).
Editor's Note: To read more by Henrietta Akpata:
About the Author
Henrietta Akpata is the worldwide Market Segment Manager for Enterprise Content Management responsible for the marketing strategy, go-to-market development, planning and execution for one of IBM's leading software product families, including Social Content Management, IBM's Social Business for Social and Case Content solutions and the Enterprise Content Management Platform.