By this point anyone involved in the world of digital content management is familiar with the intricacies of Big Data. But is Big Data already being eclipsed by an emerging concept known as “Big Knowledge”?
Enterprise social software provider Moxie Software thinks so, and is designing an entire architectural strategy around what it sees as the increasing importance of Big Knowledge, which is about extending the volumes of information contained within Big Data and making it more actionable and less static.
In a recent exclusive briefing with CMSWire, Moxie executives Tara Sporrer, VP of Marketing and Customer Operations and Nikhil Govindaraj, VP of Products, shared some insight on and gave more explanation about what exactly Big Knowledge is and how it stand to change the way enterprises collect, store and distribute data.
“Companies deploy social tools but scratch their heads about the value,” said Sporrer. “By connecting social applications to the knowledge layer, you can distribute knowledge to the organization to be useful.”
Sporrer said that Big Knowledge gives enterprises the means of capturing information and data and then putting it into actionable format. “You connect to the knowledge base with authenticated, ratified distribution that gets knowledge wherever it needs to go,” said Sporrer. “It’s a great method for enterprises to participate in crowdsourcing.”
Bringing Parallel Worlds Together
Govindaraj said Big Knowledge brings together two parallel worlds of managing information. “In one world knowledge or content is very traditionally run,” he said. “Experts who know things come up with information and put in the knowledge store. Anyone else can search within the store and stops looking if they don’t find what they’re looking for. Compliance regulations require the content in the repository to be validated.”
In parallel, Govindaraj said the rise of social media within enterprises connects businesses to more efficient tools which create more effective data. “Experts bubble to the top by virtue of their expertise,” he said.
Since Moxie is actively involved in both of these types of information management, Govindaraj said the company sees a great opportunity to “redefine the two worlds.” Right now, he said collaboration is often performed on a “standalone” basis with “no higher purpose tying it to the end goal — which is corporate knowledge.”
According to Govindaraj, Big Knowledge bridges the gap between traditional and social information management — and enables higher-level collaboration that contributes to corporate knowledge — by “bringing people to the foreground and connecting the enterprise for the purpose of delivering better information and answers to every considerant.”
Moxie Plans Big Knowledge Applications
In December of 2012, Moxie released Engage Plus, a social clout application for Facebook that will allow higher-level collaboration with consumers outside the enterprise. Sporrer said Moxie will release a Social Knowledge tool that integrates social collaboration with the corporate knowledge base “in ways that are disruptive to both markets” by the end of this quarter.
“It will use profile data to personalize the Facebook experience with the corporate brand for the purpose of selling more goods in the place where people are spending their time,” said Sporrer. This collaboration with consumers via Facebook will include extending expert knowledge from within the enterprise to the customer to let them make more informed purchase decisions and also engaging key customers to become brand evangelizers.