Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories.
Leading the Way
In an infographic, reminiscent of olde tyme maps used to navigated unchartered territories, WordStream has identified 150 companies across content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management and web analytics that have demonstrated an ability to provide proven, innovative solutions to improve web marketing processes and offer tremendous value to individuals and businesses in helping them grow their businesses, among others.
Calming the Internet Marketing Seas?
Many of the companies recognized are well-known industry competitors, while lesser-known startups are peppered throughout — perhaps indicating that experienced explorers are losing ground to younger prospectors. Which makes sense, considering that Internet marketing is still an evolving industry. Navigating your way across the marketing seas can be challenging, even for the most experienced adventurers.
As well, the current Internet marketing landscape has changed considerably over the past decade to keep up with changing demographics and emerging technologies. Even this week, thanks to updates to Facebook Ads Manager, the ground beneath our feet is drifting still.
What this map shows us is that there are many layers to online marketing and there is no one solution to rule them all. Like many things, by themselves they can only do so much, but if used together, they can be a powerful engine to generate leads and revenue. Working together is important and it’s significant that there isn’t much overlap between categories, perhaps indicating that companies are investing in niche solutions rather than trying to do it all (poorly). To successfully manage the rocky seas, it’s essential to have a set of tools that are as flexible as they are easy to implement.