Our social business tweet jam is just one day away, so we thought it was about time we told you what the discussion questions are so you can prepare.

Join us on September 21st at 10 am PDT / 1 pm EDT / 18:00 GMT as we welcome the broader CMSWire community to spend an hour discussing strategies and best practices for transforming an enterprise into a true Social Business.

The Social Business Tweet Jam will discuss how organizations of all sizes can leverage social business technologies and practices to improve organizational effectiveness, raise employee morale and strengthen customer relationships.

Organizations need to recognize that social isn't just another communications channel. Rather, it’s become a fundamental element of how we do business. Embracing social internally is really about collaboration, transparency and real-time business -- all with the goal of improving how the organization operates.

The #SocBizChat Panelists

The CMSWire team has assembled a group of expert panelists who will be sharing their field experiences. Panelists include:Susan Scrupski (Dachis Group), Matthew Yorke (IDG Global Solutions), Deb Lavoy (OpenText), Jacob Morgan (Chess Media Group ), Tony White (ArsLogica),  Douglas Heise (CoreMedia), Yaacov Cohen (harmon.ie), Billy Cripe (BloomThink ), Maria Ogneva (Yammer), Andy McLoughlin (Huddle), Cecilia Edwards (Telligent), Alan Lepofsky (Socialtext) and more.

The #SocBizChat Tweet Jam Topics

These questions will shape the discussion:

  1. How do you define "social business"? 
  2. How do collaboration and social differ? 
  3. Who should own the social business strategy? 
  4. What are some key factors when making the business case for social initiatives? Is demonstrating ROI critical? 
  5. Is working in the stream replacing or complimenting document-oriented work models? 
  6. How can enterprises avoid having the Social Platform become yet another information silo?

Tweet Jam Participation Guidance

Twitter is a highly flexible medium. In order to keep the discussion useful to all, participants should follow the following guidelines: 

  • Introduce yourself with your first #SocBizChat tweet. Include your name, job title and organization you work for.
  • Subsequent tweets must start with the question number you are responding to and the #SocBizChat hashtag. For example, "@bigbird Q5 We very much believe sentiment analysis works #SocBizChat"
  • Please don't pitch products or services; stay knowledge focused
  • Keep the discussion professional, but informal
  • Remember that this is a public chat — be thoughtful

You may tweet your questions and/or responses throughout the Tweet Jam. By using the #SocBizChat hashtag, your messages will automatically become part of the discussion.