Salesforce's Do.com: Simple Productivity Mgmt for All
Salesforce’s acquisition of Manymoon, a social productivity and task management app, has come full circle. Today the company released details about Do, a new mobile and web application for both business and consumer task management. 

Do.com

Essentially, Do.com gets you organized. The app allows you to assign tasks to individuals or create joint endeavors, and users can enhance the experience with comments or even a rejection note. If you're an Evernote fan you'll also enjoy the note capture feature, which can turn snippets from your digital thought stream into additional tasks. 

As per usual for Salesforce.com, the interface is friendly and fairly straightforward:

do.com_ss.jpg
Do.com user interface

Everyone Does Do

What's exceptional about the app is that it offers equal opportunity. Both the everyday consumer as well as small business groups can use Do to organize everything from a dinner party to a marketing launch.

Better yet, it's free. Salesforce says it will eventually be adding premium features (such as administrative controls and customization) for a price, but for now you can enjoy the app at no cost. Note: Do is still in private beta, but will be available to a larger audience over next few weeks. 

Do can also be web-based HTML5, or iOS, and interested parties can grab it from Salesforce App Exchange, as well as the Google Apps Marketplace, the Chrome Web Store and the LinkedIn App Marketplace.

Another Solution? 

While it may seem like another version of Chatter, the Salesforce.com gang insists Do is a separate entity. “Even though Do.com is owned by Salesforce, we think of ourselves like a startup,” said Salesforce Senior VP Sean Whiteley. “We’re a separate team of 14 people, we have our own code base and we’re even in a different building.” 

As the first non-enterprise offering from the CRM giant, Do falls inline with today's demands. Recently we've been talking a lot about how SMBs are primarily responsible for pushing along the cloud computing trend, so it's no surprise that Salesforce.com, a go-cloud-or-go-home company, would want to cater to them.  

It's also notable that at this time, Social Business is not considered to be enterprise-essential. A report from Forrester (The Enterprise 2.0 User Profile: 2011) found that just 22% of social software users consider these tools to be vital to their work day, and 55% only use one application at most. 

Salesforce is wise to step off the beaten enterprise path while we wait for that whole cloud-based social business layer thing to catch on, but as far as Do.com is concerned, it has a fair amount of competition. The recently released Asana (from Facebook co-founder Dustin Moskovitz) comes immediately to mind, as well as the seasoned Basecamp.