Unless you are hiding under a rock, then over the past few months you have probably been slammed with the idea of Social in the Workplace. If you are like me, you like to review the demos and look at the concepts but then chuckle a little inside when you have to look at how you actually implement something like the demo in your workplace. Everything sounds great, but how in the world does it all just happen?
Since I am a consultant, I am asked this question over and over. And at the end of the day there really isn't a three step program that will get you there! It takes work, understanding, and a little more work and some nurturing. I think there are a few key things that can help guide you along the way, but there isn't a foolproof way to implement Social within the organization.
I was recently able to spend some time chatting with Maria Ogneva, who is the Head of Community at Yammer. During the chat she shared with me some of the new things that Yammer has developed to help enable community managers to succeed in their roles of creating environments for community and then getting out of the way!
It was great talking to Maria because so much of what she and I discussed really applies to all areas of IT — it is really all about people and bringing them tools that enable them to better do what they are already doing.
The first thing that we need to talk about is the fact that your organization needs social tools because it already is social. Every organization, large or small, is socially engaged.
Now, based on the organization and the culture the channels used could be very different, but we are all relational and engaged. No one works alone, we all depend on the relationships we have to get things done.
As technology has improved over time we have seen how different groups are now utilizing tools to help manage the way they work together. So much of this has to do with the availability of tools and the ease with which they can be used.
With the massive integration of technology in our homes, it has made it an expectation of users that there be tools to help them as they work. But just like most things, you have to take the blanket statements and apply them to your organization.
This means that you need to explore the concepts within your own organization and identify how you align to the current social trends. The results of this exercise will help you understand the current ways that your organization works together and should allow you to clearly identify some ways that you could introduce technology to compliment the way that they work together.
Bottom line is that all social tools are a way to bring an organization together, and in order to provide the best set of tools you must first truly understand your organization and their needs. Social technologies prove the point again that the best tools for the organization are those that are based on the needs of the organization and are deployed with the user in mind and not the technology.
Tools that Compliment
One of the great points that Maria made during our chat was the point that communities aren't really a new concept at all, the thing that is new is the value that they can bring to organizations. If you are able to find the right set of tools that compliment your organization then you are going to have a win.
Her commitment to this point was really highlighted when I asked her how you choose between Yammer and SharePoint and if things changed after the acquisition. Her response was simply that Yammer is a great compliment that can be used with SharePoint, but you can also use SharePoint.
The point is not to have to draw a hard line in the sand between one tool or another, the point is to really understand your organization and provide for them a set of tools that can be a compliment to how they are already working. This is how you can create an environment that fosters and drives communication and then gets out of the way. So the next time you remember that you were assigned by your boss to pick one tool versus another you should give yourself a pep talk and remember it should really be about the business.
Who cares what tool you are using if you are solving the needs of the organization? Once you understand the needs, then you can look at the tools and pick the one that provides the best value, given the circumstances.
In some cases you may find that SharePoint is the perfect complement to the organization and that using another tool like Yammer would actually not be what is best for the group. At the same time, if your organization needs the additional functionality of Yammer, but you only implement SharePoint, then you will be missing the mark on what the organization needs.
- Endangered Species: The Corporate Intranet
- Multitasking? You're Killing Yourself for Nothing
- Forget Intranets, Give Me an ESN
- Are These Vendors the Best at Social Media Monitoring?
- Think Digital Marketing Technology: Think ... Microsoft?
- Microsoft's New BI Tool Plays Nice, Even With 3rd Party Vendors
- Beware Red Herrings: Intranet vs. ESN is a Sham