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I could fill article after article on the different functionality available in both tools, but in my mind that would be missing the point if I first didn't cover this very important foundation point. In follow up posts as I dig into the more technical features it will always come back to this important concept — it must be about the business.
Implementing social tools without being focused on the business from all aspects is going to result in wasted efforts. At the end of the day the tools are important, but only if the beginning of the day starts with the users. To provide the best tools for your users you need to understand your users, how they work, what they do, what they don’t do and why. By learning this and seeing how they approach everyday processes you can help provide them with tools that complement the way they work.
Making It Work
So now that we have covered some foundations, I want to leave you with some wonderful tools that Maria and her team have developed to help you as you develop communities. This tool is called the Community Management Playbook and is a resource that has been developed to help those who have the role of Community Managers to best engage with their organizations.
Instead of just giving you data that you can consume on what to do, the playbook includes some great tips on “Day to Day” activities that you can complete. Yes, this slide deck is specific to Yammer, but I think if you read the contents you will realize that at the heart of it, it is really about engaging people in ways that lead to a greater level of social interaction as they complete various processes.
If you are reading this article it is likely that you are currently in the process of understanding what social means to your organization and this is a great resource for you to use to understand the concepts and then apply them to your situation. You will not regret starting out on such a strong foundation! And, if you are still doubting the idea of starting with the business and not the tool or if you are not a current Yammer user, reading through this playbook will still give you a good glimpse into what a business focused approach could be.
Image courtesy of Mert Toker (Shutterstock)
Editor's Note: If you want to read more of Jennifer's thoughts on SharePoint and social business, read Social - It's Nothing New #spc12
About the Author
Jennifer Mason is a SharePoint Server MVP that has spent the last several years providing consulting services around SharePoint Technologies. She is currently working with the team at Rackspace Hosting. Her focus has been on strategy, planning, governance and best practices for implementing business solutions using SharePoint Technologies. She is the author of “Microsoft SharePoint 2010: Creating and Implementing Real World Projects”, a resource for no-code solutions for SharePoint.