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In the world of Social, 2013 is going to accelerate the transformation of vendors talking one thing and doing a completely different other. It's no longer going to work that way. Rather the opposite. Businesses, mainly through learning by doing, will be called upon by their customers and especially their very own employees, on the main reasons why they are not walking the talk. Why they are not provoking their own business transformation through social networking when they may well be big advocates themselves of the change?
We are going to witness how trust is going to become more critical than ever, not from the perspective of how you can gain my / our / their trust, but more how you can keep it alive and kicking every single day of the year by starting to put your actions behind your words. Because if you don't manage to make that happen in an effective and engaging manner, I suspect both customers AND employees will move on.
Brands and businesses will be striving for authenticity, for uniqueness, for what makes them special, against everyone else. Customers and employees will be striving to belong to those brands and businesses whose commitment is one of wanting to transform themselves into the next generation of how we get work done in the 21st century: sustainable growth.
Exciting times are ahead for us all in 2013 and beyond, especially in Social Business. Exciting times to tackle our biggest unprecedented challenge yet. Our most profound business problem finally turning itself into a huge business opportunity by putting your actions behind your words. Our Commitment.
Editor's Note: Luis is all about rolling up your sleeves and getting the work done. To read more of his thoughts, check out Social Task Management - When Social Business Got Down to Work
About the Author
Luis Suarez is a seasoned Social Business evangelist and 2.0 practitioner at IBM with over 15 years of experience on knowledge management, collaboration, learning, online communities and social networking for business, and has been living, for the last 4 years, a corporate world without email challenging the status quo of how knowledge workers collaborate and share their knowledge by promoting openness, transparency, trust, sustainable growth, engagement, connectedness and overall smart work.