To be a truly successful business, companies have to start from the inside. They have to not only be collaborative, but everyone from the executives and CEO down to the customer service representatives should know the comings and goings of their work place. In this digital age, this can prove to be problematic, but it can be remedied.

Ryan Fuller, CEO of VoloMetrix, an enterprise analytics company spoke with CMSWire about this issue and the enterprise-related solution.

The Problem with Growth is Losing Yourself

Ryan Fuller is someone who has spent his entire career helping companies use data to improve their business model. Due to his involvement in this industry, he's seen the problems that many businesses can face as they become larger and more complex organizations. In the early 1990’s he worked as a software engineer before moving onto Cognos, a business intelligence and performance management provider as a solution architect. Following this, he joined Bain and Company, a management consulting firm, where he helped other businesses work through operating and strategic challenges. It was in his time at Bain that he began to notice a common trend in business growth: a lack of communication.

A Barrier is Never a Good Thing

Businesses can grow in different ways. Not only can they add more employees, departments and offices, but with technological advancements, more business is being done online and through telecommunication. As a result of this separation and growth, it's harder for executives to keep track of what employees and individual departments are doing.

20 or 30 years ago you use to be able to walk the halls to get a sense of what was happening…but now that’s a joke if you’re in a large company," says Fuller.

It appears that while business growth can signal personal success, the company's internal structure may be failing since there's not communication between employees.

The Enterprise Solution

Despite communication being an ongoing problem, it can be fixed.

According to Fuller, businesses first have to understand where their problems are coming from and the way to do this is through Social Enterprise Intelligence technology. Social Enterprise Intelligence and the data it provides is similar to an analytics dashboard, in that it provides companies with a detailed overview of employee engagement, so that executives can see where attention is be focused and what areas need improvement.

We tend to think of two [analytics] categories, big data and social, says Fuller. "But with social enterprise intelligence you can start to measure what time gets spent on and where teams spend time together as it shows how are people really connected across an organization.”

In order to gather this information social enterprise intelligence platforms work like an analytics dashboard by focusing on key employee trends and activities. For example, a company could use a social enterprise intelligence tool to determine what tasks their IT department is working on, what deployment, financial and performance issues they have.

We often say, this is the most powerful data you own, but have never seen before,” says Fuller. “It’s the only technology that looks across all the collaboration platforms within an organization holistically, including email, calendar, instant messaging and social media, to show what the organization is really focused on and how the teams within the organization are really working and collaborating together."

The Premise behind Social Enterprise Intelligence Platforms

With this social enterprise intelligence idea in mind, in 2011 Fuller co-founded VoloMetrix, a company that defines itself as the "first management application to break through the noise of today's complex enterprise to improve strategic alignment and execution like never before."