Social Business (at long last!) is getting down to some serious work, allowing knowledge workers to become more effective and productive at what they already do, that is, excel at their jobs.
This insight came after attending the the recent Enterprise 2.0 conference event that took place last week in Boston. A lot has been written in the last few days about some of the major highlights from the event (along with some phenomenal live blogging on the event itself courtesy of rather smart and talented folks like Mary Abraham and Bill Ives), that, if anything, confirmed this growing trend that most of us who have been involved with Social Business for a while now were happy to see finally becoming a reality.
Social Business is Maturing
From my own perspective, there are plenty of different highlights that I can point out to people out there who may be interested in learning more about what happened during those four days the conference event lasted.
For instance, the absolutely wonderful workshop on online community building that both the folks from The Community Roundtable and the Community BackChannel put together that were a culmination of another growing trend from the last couple of years with regards to social networking: communities still *are* one of the major drivers of social software adoption (whether internal or external) and as such, cultivating the art of building and sustaining online communities is becoming a key digital competency skill that knowledge workers can no longer ignore, nor neglect, but fully embrace.
Pair that with the absolutely stunning breakout speaker session done by Catherine Shinners on "Building an Online Community from Strategy, Planning and Launch to Effective Engagement and Adoption" and right there you have got an entire worthwhile adopting methodology on how to nurture your online communities with a business purpose. Worth a look on its own altogether.
It's Time for the Next Step
However, my absolute favorite key major highlight from this year's Enterprise 2.0 conference event were the two different breakout speaker sessions that Alan Lepofsky, along with Yvette Cameron (both VP and Principal Analysts, from Constellation Research), did on leveling up the game for social software.